Performance Marketing Manager

About Us:

Naadam is redefining luxury by delivering the world's finest cashmere at an accessible price. Founded in 2013, with a vision to bring premium, sustainably made cashmere to the everyday wardrobe, we've built a brand that values innovation, transparency, and connection with our customers.

At Naadam, we are dedicated to pushing limits, nailing the details, and delivering products that are built to last. We pride ourselves on combining quality, craftsmanship, and modern design to create timeless, versatile pieces that are soft AF!

Job Summary

Naadam is seeking a driven, resourceful, and detail-oriented Performance Marketing Manager to play a critical role in driving new customers and sales through paid media channels! In this role, you will own our paid social and paid search channel strategy to drive incremental sales and help scale the overall business. Under the supervision of the Director of Performance Marketing, you’ll also optimize and report on performance, manage our creative pipeline, and optimize and develop testing strategies to improve our paid channels.

Key Responsibilities

• Manage overall strategy and day-to-day performance of Paid Social and Paid Search platforms and campaigns (including but not limited to Meta, TikTok, Amazon Ads, Reddit, Search, Shopping, PMAX, YouTube, and Demand Gen)
• Develop and implement new testing strategies to scale the account while maintaining efficiency
• Manage our creative pipeline, including ad trafficking and launches, creative insights, and recommendations in partnership with our creative team
• Work cross-functionally with our Ecommerce team on landing page analysis and testing to drive up CVR
• Assist with channel-level reporting and analysis
• Build, maintain, and optimize reporting dashboards to communicate core KPIs and performance metrics with Director of Performance Marketing
• Manage daily optimizations to track against channel goals and budgets
• Track KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Effectively convey results and insights to leadership in weekly meetings

Skills

• 3 years of hands-on-keys management experience with Meta and Google Ads
• Strong attention to detail and a proven track record supporting multi-million dollar paid search campaigns
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Proficiency in Excel/Google sheets and data analysis
• Experience with multi-touch attribution and MTA platforms such as Northbeam
• Excellent communication and collaboration skills with experience presenting to key stakeholders
• Ability to work quickly and independently

Qualifications

• Bachelor's in Marketing, Business, or other related field
• Certifications in Meta Ads or Google Ads a plus
• 3-5 years experience in performance or growth marketing or other related field

Benefits

• Paid Vacation
• Health Insurance
• 401k Plan
• Hybrid Work - Employees are required to be in office at least 3 days a week

Salary Range: $80K-$100K annual

Salary offered will be commensurate with experience.