Product Marketing Manager

Product Marketing Manager

Location: Hybrid, Denver, CO

Compensation: up to $125k 10% bonus

AimHire is partnering with a fast growing SaaS company that is needing a Product Marketing Manager to join their growing team. This is a high-impact Product Marketing opportunity to shape positioning, narrative, and go-to-market strategy for a market leader in one of the fastest-growing segments of the learning and enablement space.

Why You’ll Love This Role

You’ll own the full storytelling arc, from how the product is discovered and evaluated, to how it is adopted by the world’s most innovative enterprise teams. This is an individual contributor role for a strategic and hands-on Product Marketer who thrives at the intersection of messaging, GTM execution, market insights, and customer advocacy. You’ll work directly with leadership and cross-functional partners in Product, Sales, Marketing, and Customer Success to define market positioning, launch new capabilities, build a strong brand voice, and lead thought leadership programs across platforms, events, and industry conversations.

Responsibilities:

• Develop core positioning and value propositions across personas, verticals, and use cases
• Lead end-to-end go-to-market strategy for launches and major feature releases
• Conduct ongoing market and competitive research to identify trends and opportunities
• Define and refine the company’s ICP across customer education, sales enablement, cybersecurity, and sandboxing use cases
• Manage presence on platforms like G2 and Capterra—optimize reviews, feedback loops, and product perception
• Support Analyst Relations (Gartner, Forrester, etc.) and secure representation in key industry reports
• Create customer-focused content: case studies, webinars, blog content, campaign assets, and video narratives
• Build and maintain sales enablement resources: battlecards, pitch decks, comparison tools, ROI calculators, demo scripts, etc.
• Ensure consistent messaging across digital channels, content, collateral, and in-app experience
• Own keyword strategy and SEO-driven content priorities in partnership with demand teams
• Lead and scale a thriving customer community (Circle) focused on engagement, advocacy, and user conversations
• Participate as a brand storyteller at webinars, events, conferences, and customer sessions
• Manage field marketing activities: tradeshows, conferences, partner events, roadshows, and follow-up programs
• Maintain a structured Voice of Customer feedback loop to inform Product and GTM strategy

Requirements:

• 4 years of experience in B2B SaaS Product Marketing or integrated GTM roles
• Proven success leading product launches and multi-channel GTM programs
• Exceptional storytelling, writing, positioning, and messaging skills
• Ability to turn technical capabilities into simple, compelling value narratives
• Experience supporting community programs, events, or customer advocacy initiatives
• Knowledge of SEO-driven messaging and performance-based keyword strategy
• Highly collaborative, organized, and effective operating as a senior IC within a lean, fast-moving team

Benefits & Perks

• Competitive base compensation performance bonus
• Medical, Dental, Vision coverage
• 401(k)
• Flexible PTO
• Paid company holidays
• Hybrid work model
• Modern downtown Denver office with onsite gym & parking

AimHire is an equal opportunity employer.