Product and Content Marketing Specialist

Product & Content Marketing Manager

Location: Denver, CO (Hybrid)

Salary Range: $115–$125K/year 10% bonus

AimHire is partnering with a leading SaaS organization to hire a creative, strategic, and highly hands-on Product & Content Marketing Manager. This person will own go-to-market storytelling, content strategy, social presence, community engagement, and field/event marketing initiatives.

Reporting directly to the VP of Marketing and collaborating closely with Demand Generation, Product, and Sales, this role is ideal for a versatile marketer who excels at the intersection of product positioning, content creation, and multi-channel execution.

You’ll craft compelling product narratives, lead GTM planning for major launches, manage brand voice and consistency across platforms, reinvigorate the customer community, and play a significant role in an upcoming rebrand and website reskin project. This is a senior individual-contributor role designed for someone who loves being hands-on, shaping messaging, and driving measurable impact.

Key Responsibilities

Product Marketing & GTM Execution

• Own go-to-market planning for product launches, feature releases, and major updates.
• Develop launch briefs, positioning, messaging, and target audience definitions.
• Create sales enablement collateral (one-pagers, battlecards, decks, FAQs).
• Translate product capabilities into clear, value-driven customer narratives.
• Ensure consistent messaging across the website, campaigns, and sales materials.
• Support visibility on analyst and review platforms (G2, Gartner, Capterra, etc.).

Content Strategy & Creation

• Manage the editorial calendar and deliver content across owned channels.
• Produce and oversee blogs, eBooks, case studies, reports, videos, and sales materials.
• Align all content with product messaging, ICP pain points, and marketing pillars.
• Partner with Demand Generation on campaign and website optimization (SEO-focused).
• Maintain tone, voice, and visual consistency across all assets.

Social Media & Brand Visibility

• Manage the company’s social channels and elevate brand voice.
• Repurpose long-form content into high-engagement formats.
• Track performance and optimize based on KPIs.
• Support community, influencer, and partner initiatives through organic promotion.

Field Marketing & Event Execution

• Plan and manage presence at trade shows, conferences, and road shows.
• Own all event logistics, budgets, collateral, and internal coordination.
• Build event assets (presentations, signage, swag, content).
• Partner with Sales and Demand Gen on pre- and post-event campaigns.

Community Management

• Revive, lead, and grow the customer/prospect community.
• Create engagement programs, facilitate discussions, and connect customers, prospects, and advocates.
• Build relationships with industry influencers and thought leaders.
• Drive participation in webinars, eBooks, social campaigns, and live sessions.

Special Project – Rebrand & Website Reskin

• Lead development of the new brand messaging framework (value proposition, tone, voice).
• Own website content and messaging updates with narrative and SEO alignment.
• Audit and update all existing collateral (decks, one-pagers, case studies, event materials).

Qualifications

• 5–8 years of experience in B2B SaaS marketing (product marketing or integrated marketing preferred).
• Proven track record managing product launches and multi-channel GTM programs.
• Exceptional storytelling, writing, and editing skills.
• Experience supporting brand refresh, website content, or messaging initiatives.
• Proficiency with AI-assisted content and creative tools.
• Strong project management, coordination, and cross-functional collaboration.
• Comfortable operating as a senior, hands-on IC in a lean, fast-paced environment.

Why This Company?

The company is a fast-growing SaaS leader offering immersive, hands-on experiences that help global software organizations improve customer acquisition, onboarding, and retention. They work with well-recognized enterprise brands across multiple industries.

Employee Benefits

• Hybrid work model in Downtown Denver
• Medical, Dental, and Vision benefits
• 401(k)
• Flexible PTO
• 12 paid holidays
• Onsite gym
• Provided parking

AimHire is an equal opportunity employer.