What are the responsibilities and job description for the Media Director position at ad one?
- New York, NY (Hybrid)
Our client, a dynamic and innovative media agency that values creativity , collaboration, and results-driven thinking, is seeking an experienced Media Planning Director to join their growing team in NYC. In this role you'll have the opportunity to work with a talented team of professionals, develop your skills and expertise, and drive business growth through effective media planning. The Planning Director will lead strategy and planning as well as client relationships while overseeing a team of direct reports. The ideal candidate will have a deep understanding of digital media planning, a strong analytical mindset, and excellent communication skills. The agency offers a competitive salary, comprehensive benefits package, and a progressive and supportive work environment.
Responsibilities
Our client, a dynamic and innovative media agency that values creativity , collaboration, and results-driven thinking, is seeking an experienced Media Planning Director to join their growing team in NYC. In this role you'll have the opportunity to work with a talented team of professionals, develop your skills and expertise, and drive business growth through effective media planning. The Planning Director will lead strategy and planning as well as client relationships while overseeing a team of direct reports. The ideal candidate will have a deep understanding of digital media planning, a strong analytical mindset, and excellent communication skills. The agency offers a competitive salary, comprehensive benefits package, and a progressive and supportive work environment.
Responsibilities
- Act as the primary point of contact for high-level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions.
- Collaborate across teams, ensuring seamless integration of strategy and business objectives to deliver exceptional results.
- Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals
- Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
- Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
- Provide oversight on campaign performance reports and collaboratively share results across teams
- Develop team member frameworks to ensure each are meeting milestones for continued growth while acting as a role model to the team
- Contribute to new business efforts and thought leadership content
- Collaboratively participate in Team Leadership Group meetings and work-sessions
- Effectively manage projects and resources, to consistently meet internal and client timelines
- Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs
- 8-10 years of experience in media planning, from the agency side
- Proven track record of managing client relationships and teams, as well as developing and executing successful media campaigns
- Strong knowledge of all media channels, including Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio
- Ability to analyze data and make data-driven decisions
- Excellent communication and project management skills
- Experience with media planning software and tools (e .g. comScore, Nielsen)