What are the responsibilities and job description for the Strategic Marketing Specialist position at ad one?
Richmond, Virginia
Salary: $130,000-$150,000 Depending on Experience
This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets — especially beyond the company’s core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action.
This is a great opportunity to work for a global company doing nearly $3B in sales, with a strong track record of innovation and a collaborative, supportive culture.
What You'll Do
New Market Exploration - Non-Petroleum Additives (blasting agents, solvent extractants, etc.)
Salary: $130,000-$150,000 Depending on Experience
This is a newly created role focused on market research and identifying growth opportunities in both established and emerging markets — especially beyond the company’s core petroleum additives business. The person in this role will lead strategic evaluations, help shape market entry plans, and partner closely with R&D, business, and marketing teams to turn insights into action.
This is a great opportunity to work for a global company doing nearly $3B in sales, with a strong track record of innovation and a collaborative, supportive culture.
What You'll Do
New Market Exploration - Non-Petroleum Additives (blasting agents, solvent extractants, etc.)
- Research and identify potential new market applications globally, working closely with the New Business Development (NBD) team.
- Analyze and size up new markets looking at things like competitive landscape, growth potential, and customer needs.
- Build and present business cases for market entry.
- Reach out to potential customers to gather insights and build new relationships that could lead to future sales.
- Stay on top of market trends by reviewing third-party research, industry reports, internal data, and by attending relevant conferences and events.
- Assess growth opportunities in related markets including sizing market potential, understanding competition, and identifying key targets.
- Collaborate with global and regional teams to develop marketing strategies that expand the company’s footprint in these adjacent categories.
- Support the creation of marketing materials and technical collateral for new offerings, in partnership with R&D.
- Contribute to business planning and help guide go-to-market efforts that support revenue growth.
- Bachelor’s degree in Marketing, Business, or related field.
- 10 years of experience in market research, business planning, or marketing strategy — ideally in an industrial or chemical environment.
- Proven ability to develop and execute successful B2B growth plans.
- Strong analytical and communication skills — you can take in large sets of data, extract insights, and explain your thinking clearly.
- Confident presenting ideas to internal stakeholders and external partners.
- Able to lead cross-functional projects and work well in collaborative teams.
- Comfortable juggling multiple priorities in a fast-paced, evolving environment.
- Willingness to travel for conferences, client meetings, and research.
- Full insurance available (medical, dental, vision)
- 401(k) with company match pension plan
- 3 weeks’ vacation summer flex hours
- Bonus eligible
- Supportive team and growth-focused culture
Salary : $130,000 - $150,000