Associate Director, Digital (Social, Programmatic, Search)

Well-established, award-winning agency in NYC is searching for an Associate Director, Digital to join their team. The Digital Marketing team is responsible for all paid digital advertising including Paid Search, Paid Social and Programmatic; this position will focus in Social and Programmatic with additional experince in Paid Search a plus. The team executes evergreen and initiative-based tactics to drive incremental revenue, site traffic, and new customer acquisition with a focus on using data to drive the most efficient return on ad spend. You will lead Programmatic & Paid Social teams, driving forward media innovation while ensuring proper execution of campaigns across both channels- additional experince in Paid Search a plus. You will use your extensive hands-on-keys experience to develop near & long-term strategies to increase incremental revenue, site traffic, and new customer acquisition. Your focus will be on developing strategy, efficient operations, accurate execution, performance optimization, and data analysis to maximize the efficiency of our media investments. You will bridge the gap between internal business stakeholders and external partners, educating internal partners on best practices and leading the relationship with key vendors to ensure the agency stays at the forefront of testing & optimization. You will be heavy client facing while also directly oversee a team of direct reports while reporting to the SVP of Paid Media yourself. This role hybrid with 3 days a week in office.

Responsibilities

• Lead team in the planning, management, and execution of all Programmatic & Paid Social campaigns, including but not limited to account setup, campaign structure, development and implementation of media plans, budget/pacing management, performance reporting, and optimization
• Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on Paid Social and Programmatic. Present regularly to clients on campaign performance and strategy.
• Hold team accountable for consistent performance KPIs (ROAS, CPA, CPC) and provide guidance on optimizations and campaign troubleshooting as needed
• Ensure weekly performance reports are delivered accurately and on time; lead the development of new reporting as strategies evolve
• Be a subject matter expert in Programmatic & Paid Social industry trends and best practices; educate relevant teams by sharing information & recommendations across different levels within the organization, including leading cross-functional training and presenting in executive-level meetings
  
  

Requirements

• 6-8 years minimum experience with a focus in Programmatic/Paid Social management
• Proven ability to lead & develop high performing teams
• Hands-on-keys DSP and/or social platform expertise required; experience across display, native, OLV, CTV, Linkedin, Meta, Pinterest, YouTube, TikTok preferred
• Advanced MS Excel skills & a passion for data-driven marketing
• Well-organized, high attention to detail, deadline-oriented
• Able to work independently & enjoy working with others as part of a team
• Entrepreneurial spirit & ability to work/prioritize in a fast-paced environment