What are the responsibilities and job description for the Marketing Specialist - Life Sciences position at ad one?
A global company in the life sciences sector is looking for a Marketing Specialist to lead key marketing and communications initiatives. This role focuses on brand development, digital marketing, market insights, and lead generation. It’s a great fit for someone who enjoys working across teams, shaping messaging, and driving measurable growth. MUST have pharmaceutical/life sciences experience.
What You’ll Do
What You’ll Do
- Build and execute branding and communication plans that support business goals.
- Manage the communications budget and guide external partners on campaign execution.
- Drive brand visibility and lead generation through digital campaigns, events, webinars, and social media.
- Partner with commercial teams to qualify and convert marketing-generated leads.
- Lead go-to-market planning for new product launches, including positioning and integrated campaigns.
- Develop marketing assets such as product content, videos, email programs, and sales tools.
- Oversee website content, navigation, and SEO to strengthen the company’s digital presence.
- Expand digital marketing programs across paid media, SEO/SEM, email, and social channels.
- Use analytics to assess performance and refine strategy.
- Gather market, customer, and competitive insights to guide decision-making.
- Represent the organization at industry events and trade shows.
- Bachelor’s or Master’s degree in Marketing, Communications, or Digital Marketing.
- 5 years of marketing experience, ideally in pharma, life sciences, or related fields.
- Experience executing marketing strategies, supporting new technology launches, and managing digital campaigns.
- Strong understanding of digital tools and platforms (analytics, SEO, PPC, social, CRM systems).
- Strong collaboration, communication, and project management skills.
- Comfortable using data to guide decisions.
- Ability to travel (up to 10%).