Associate Director, Digital Activation

- New York, NY (Hybrid)

Well established, award winning agency in NYC is searching for an Associate Director, Digital Activation to join their team. Ideal candidates will have experince across Programmatic, Paid Social and Search from the agency side, with the Programmatic and Paid Social a “must” have. This is a growth opportunity within an agency that represents a progressive office culture with many examples of internal promotions and progressive benefits, as well as a hybrid working schedule.

Responsibilities

• Lead strategy and execution across digital campaigns focused in paid social, paid search and programmatic, driving performance through strategic execution, optimization, and reporting.
• Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
• Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
• Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
• Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
• Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
• Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
• Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
• Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.
  
  

Requirements

• 6-7 years of relevant digital media investment experience inclusive of programmatic, paid social, paid search (hands on with programmatic and social a must)
• Extensive client-facing experience with a proven track record in relationship management.
• Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
• Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
• Deep knowledge of digital media platforms and their advertising capabilities.
• Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
• Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
• Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
• Strategy and execution experience with The Trade Desk, Meta, Linkedin, etc.
• Expertise in MS Office tools, particularly Excel, PowerPoint, and Word