What are the responsibilities and job description for the Sales Director position at Activated Insights?
About Us
Activated Insights is a SaaS leader in the post-acute and long-term care market, serving one of the fastest-growing sectors in healthcare. Our technology, surveys, and training solutions support over 7,000 customers across 23,000 sites of care, impacting hundreds of thousands of seniors each year.
We’re a team of 250 mission-driven individuals who care deeply about the experience of employees, customers, and the people in their care. Backed by an experienced private investment firm and led by a high-performing executive team, we’re building a category-defining company in a space that matters.
What Sets Activated Insights Apart:
- We are at the heart of the healthcare industry's most dynamic sector, with an ever-growing demand for post-acute care and long- term care to address the fastest growing segment of the US population.
- Our bond with healthcare providers draws compassionate, service-driven team members, fostering a spirited, collaborative culture aligned on our mission to deliver exceptional experiences for our employees, our customers and the people in their care.
- A high performing executive leadership team with success in both public and PE companies, primarily in high-growth companies focused on the long term and post-acute care market.
- Backed by a private investment firm with 40 years of experience forging lasting partnerships across the healthcare industry.
About the Role
As the Director of Sales (Mid-Market & SMB), you will lead a team of 7–10 Account Executives responsible for driving revenue growth across our Mid-Market and SMB segments within the post-acute care industry.
You will own team performance, pipeline health, and overall execution. This is a hands-on role. You’ll be actively coaching deals, developing talent, and helping shape how we win in the market.
This role is ideal for a sales leader who knows how to create accountability, build strong teams, and drive consistent results in a fast-paced, growth-oriented environment.
What You’ll Do
- Lead, coach, and develop a team of 7–10 Account Executives focused on Mid-Market and SMB customers
- Own team quota attainment, pipeline health, and forecast accuracy across your segment
- Drive consistent execution of the full sales cycle, from pipeline generation through close
- Establish clear expectations, accountability, and performance standards across the team
- Recruit, hire, and onboard top talent, raising the bar with every hire
- Provide ongoing coaching through call reviews, deal strategy, and 1:1 development
- Step into key deals to support reps in complex or high-value opportunities
- Build and refine sales processes, metrics, and operating rhythms to improve efficiency and results
- Analyze performance data to identify trends, gaps, and opportunities for improvement
- Partner cross-functionally with Marketing, Sales Enablement, Product, and Implementation to improve conversion and customer experience
- Bring voice-of-customer insights to leadership to inform go-to-market strategy and product direction
What You Bring
- 5 years of experience leading high-performing inside sales teams in a quota-driven environment
- Proven track record of driving revenue growth through team performance
- Experience managing teams in SMB and/or Mid-Market segments
- Strong coaching skills with a history of developing Account Executives into top performers
- Ability to build structure, accountability, and consistency across a sales team
- Data-driven mindset with strong forecasting and pipeline management experience
- Experience in SaaS or technology sales strongly preferred
- Experience in post-acute, senior living, or healthcare markets is a strongly preferred
What Great Looks Like in This Role
- Your team consistently meets or exceeds quota
- Pipeline is healthy, predictable, and well-managed
- Forecasts are accurate and trusted by leadership
- Reps are developing, improving, and being promoted
- Sales processes are clear, repeatable, and continuously improving
- You are seen as a strong cross-functional partner across the business
Compensation & Growth
- Competitive base salary performance-based bonus tied to team results
- Opportunity to influence go-to-market strategy and scale a high-growth sales organization
- Clear path for growth as the company continues to expand
Location
- On-site in Tampa, FL
Schedule
- Full-time, 40 hours per week
- Monday through Friday, standard business hours with flexibility as needed