What are the responsibilities and job description for the Field Marketing and Activation Specialist position at AccruePartners?
THE TEAM YOU WILL BE JOINING
- A well-established, multi-location organization with a strong track record of sustained growth across markets nationwide
- A company actively investing in its local marketing function, shifting from a PR-first approach to hands-on, execution-driven local strategy
- A stable, scaling business with a proven model for operating across a large network of locations
- A dedicated corporate marketing team providing structure, direction, and resources to support local execution
- An organization in active growth mode, increasing investment in local-market strategy and headcount to match
- Direct access to a director-level marketing leader, with no layers between you and the person setting strategy for the function
- A genuine ground-floor opportunity to help build and define what local marketing looks like for the organization
- A competitive benefits package, including medical, dental, vision, HSA/FSA, tuition reimbursement, 401k, and paid time off
- Hands-on leadership invested in your development, with formal training and real room to grow
- Flexibility within a 5-day onsite schedule, including adjustable start times
- Onsite 5x a week in Charlotte, NC
- Willingness to travel up to 25% for center visits and local activation support
- Executing hyper-local marketing initiatives that align with national campaigns and location-level performance goals
- Identifying and activating local partnership opportunities to build awareness and drive engagement
- Supporting grassroots efforts and in-market activations that strengthen community presence and acquisition
- Building and maintaining playbooks and toolkits that create consistent, scalable execution across locations
- Tracking performance of local marketing initiatives and surfacing insights to sharpen strategy over time
- Bachelor's degree in Marketing, Business Administration, or a related field
- 1-3 years of marketing or communications experience, ideally within a multi-location or service-based organization
- Strong organizational skills and the ability to manage competing priorities in a fast-paced environment
- Comfort working with data and translating results into clear, actionable recommendations