What are the responsibilities and job description for the Digital Marketing Manager position at AccruePartners?
THE TEAM YOU WILL BE JOINING
- Recognized as a top workplace multiple years in a row, with a strong reputation for employee satisfaction
- Well-established and privately owned company with a strong presence in the homebuilding industry
- Operates across key markets in the Southeast region
- Direct exposure to a broad digital marketing ecosystem including CRM, email marketing, analytics, web, and paid media reporting.
- Collaborative creative culture with regular daily alignment and a work style built around open feedback, revisions, and shared accountability.
- Management approach that values ownership, trust, and autonomy.
- Opportunity to work closely with internal specialists and external agency partners, providing strong visibility across marketing functions.
- Position suited for someone who wants to grow as the digital glue between marketing and technology within a busy in-house team.
- Hybrid in the South Charlotte area - 4 days on-site and work from home on Wednesdays
- Manage and optimize CRM-related marketing workflows helping support a transition from one platform to another.
- Build, execute, and support email marketing efforts including audience/list coordination and campaign-related tasks.
- Track and report on paid media performance
- Translate marketing data into clear executive-facing insights and visual reports that tell a meaningful story.
- Collaborate closely with content, SEO, design, and project management teammates to support integrated digital initiatives.
- Provide hands-on support for the team's broader digital infrastructure as the bridge between marketing strategy and marketing technology.
- 3 to 5 years of experience in digital marketing, campaign management, CRM marketing, or a related area.
- Hands-on experience working in CRM systems
- Exposure to paid advertising
- Strong knowledge of email marketing systems and processes.
- Experience with analytics, tracking, and reporting including comfort with campaign measurement and performance data.
- Ability to create or support data visualization and executive-level reporting with tools such as Power BI Google Data Studio, Tableau, or similar.
- Preferred experience in home building, real estate, or financial services industries or similar.