What are the responsibilities and job description for the SEO Specialist position at ABC Imaging?
We are seeking a highly skilled SEO Specialist for a national printing and advertising company.
Key Responsibilities:
• Manage, update, and optimize our Google Business Profile for maximum visibility.
• Monitor and enhance local ranking performance, keywords, and customer engagement.
• Respond to reviews professionally and support reputation management.
• Use GBP insights to develop improvement strategies.
• Conduct keyword research and implement on-page SEO best practices.
• Optimize website content, meta tags, headers, alt text, and site structure.
• Track and analyze SEO performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
• Identify SEO issues and recommend effective solutions.
• Improve local search ranking, organic traffic, and click-through rates.
• Work with the marketing team to align SEO goals with social media campaigns.
• Use social platforms to drive SEO results through optimized posts, link-building tactics, and audience engagement.
• Recommend content topics based on SEO data and trends.
• Prepare regular reports on rankings, traffic, and SEO strategy outcomes.
• Provide recommendations backed by data to guide marketing decisions.
• Stay updated on Google algorithm changes and SEO industry trends.
Qualifications:
• 2 years of experience in SEO (local SEO highly preferred).
• Hands-on experience managing Google Business Profile.
• Strong understanding of Google Analytics, Search Console, and SEO tools.
• Basic–intermediate understanding of social media marketing and its impact on SEO.
• Strong analytical, communication, and problem-solving skills.
• Ability to collaborate with marketing and content teams.