What are the responsibilities and job description for the Digital Marketing and SEO Specialist position at Euro Restaurant Solutions, Inc.?
Description
Description
Marra Forni is seeking a professional, creative, and outgoing Digital Marketing and SEO Specialist to support digital strategy, content development, and demand creation initiatives. This position requires an adept knowledge of brand strategy development and will be primarily responsible for SEO and online marketing including Google Ads, website design and management, content writing, and blog management. The successful candidate will also assist in the production of outbound email campaigns, blog posts, and various other marketing materials. We are seeking someone with a minimum of 2 years of applicable experience, a passion for the creative process, and an analytical mind.
Supervisory Responsibilities
- None
Duties/Responsibilities
- Management of Google Ads account in alignment with marketing strategy and priorities, generating sales leads, and building brand awareness in existing and new markets.
- Development and oversight of SEO for blog and website content.
- Assist with the development and execution of digital marketing strategies and campaigns to increase lead acquisition and conversion, website traffic and tradeshow engagement.
- Lead tracking and analysis and related reporting on website analytics, audience behavior, engagement, lead acquisition, bounce rate, and effectiveness of marketing campaigns.
- Produce written and visual content utilizing SEO best practices. Produce written content for email, digital ads, and web content.
- Assist with monitoring budgets by comparing and analyzing actual results with plans and forecasts, making recommendations for resource optimization.
- Support sales staff by providing monthly account analyses, forecasts, market trends, and lead-generation strategies.
- Able to effectively utilize CRM HubSpot.
- Perform additional related duties as assigned.
Tasks
- Create, edit, post, analyze ROI, and report on Google ads campaigns of Marra Forni and Pizza University including search and display.
- Maintain our SEO efforts on our website and blog as well as working with the rest of the team to create and post original content.
- Editing existing content to ensure that it is grammatically correct and engaging to the reader.
- Collaborating with the team to develop visual content.
Requirements
- Extensive knowledge of SEO, website development, HTML, CSS, WordPress, HubSpot and Google Ads platform.
- Excellent creative and technical writing skills.
- Excellent communication skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills and ability to meet deadlines.
- Ability to work in a high-pressure, high-output environment.
- Ability to work individually and in a team environment.
Education and Experience
- Bachelor’s degree in Communications, Marketing, or a related field is required.
- 2-3 years of related experience is preferred.
- Knowledge of email marketing and blog writing is preferred.
Physical Requirements
- Prolonged periods sitting at a desk and working on a computer.
- Must be able to lift 25 pounds.
Compensation
$60K-65 DOE.
Salary : $60,000 - $65,000