What are the responsibilities and job description for the Senior Associate, Email Marketing Specialist position at Abacus Group, LLC?
Our client is an asset management firm. They seek a Senior Associate, Email Marketing Specialist to join their Manhattan, NY.
Responsibilities
- Enhance the firm’s Pardot-based email infrastructure, including templates, workflows, and automation logic
- Establish campaign processes, governance standards, and QA protocols that support marketing, sales, and product teams
- Partner with technology and compliance groups to ensure data, security, and regulatory alignment
- Define KPIs, performance standards, and reporting structures for the email channel
- Strengthen connections between email, website, CRM, and social platforms to enable a cohesive digital experience
- Implement tracking, tagging, and audience data flows that support cross-channel engagement and personalization
- Develop targeted campaigns, segmented workflows, and coordinated calendars across business lines
- Manage nurture programs and lead-scoring processes to move prospects from awareness to conversion
- Leverage analytics, A/B testing, and segmentation insights to improve deliverability and channel performance
- Collaborate across marketing, sales, distribution, and analytics teams to optimize journeys and re-engage dormant audiences
Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5-7 years of email marketing experience
- Asset management industry or B2B marketing environment preferred
- Experience with designing and executing segmented, automated, and data-driven email campaigns
- Understanding of email deliverability, compliance (CAN-SPAM, GDPR), and data privacy practices
- Experience with analytics and reporting, including campaign performance measurement, A/B testing, and optimization
- Ability to collaborate across marketing, sales, technology, and compliance
- Detail-oriented and analytical
- Familiarity with CRM systems (specifically Salesforce) and their integration with marketing tools
- Experience with Pardot configuration, API integrations, Pardot landing page development, and dynamic email content preferred
- Familiarity with HTM/CSS for email design preferred
JobID: 47695
Salary : $130,000 - $145,000