What are the responsibilities and job description for the Email Marketing Manager position at Retrofête?
The Email Marketing Manager will own the execution and optimization of our email, SMS, and loyalty programs with a sharp focus on fashion merchandising, customer lifecycle strategy, and revenue growth. This role sits at the intersection of brand storytelling, data, and performance—translating product drops, seasonal moments, and customer insights into highly effective retention campaigns.
Reporting to the Director of Growth Marketing, this role will be responsible for day-to-day campaign execution, automated lifecycle flows, loyalty initiatives, and performance reporting, while partnering closely with Merchandising, Creative, eCommerce, and Customer Service.
Key Responsibilities
Email & SMS Execution
- Own the end-to-end execution of email and SMS campaigns, including calendars, segmentation, QA, and deployment
- Build, manage, and optimize lifecycle automations (welcome, abandoned browse/cart, post-purchase, win-back, VIP)
- Ensure messaging aligns with brand voice, seasonal priorities, and fashion merchandising strategies
- Optimize send cadence, frequency, and content mix to balance revenue performance with brand experience
Loyalty Program Management
- Execute and optimize the loyalty program across tiers, rewards, perks, and experiential benefits
- Partner with Growth and eCommerce to align loyalty mechanics with customer lifetime value goals
- Support VIP and high-value customer engagement strategies across email, SMS, and loyalty touchpoints
Fashion Merchandising & Cross-Functional Collaboration
- Translate product drops, collections, and key fashion moments into compelling retention storytelling
- Partner with Merchandising and Creative to merchandise emails and SMS for conversion (product order, imagery, copy hierarchy)
- Align retention efforts with paid media, on-site promotions, and broader marketing campaigns
Analytics & Optimization
- Report on core retention KPIs including revenue contribution, repeat purchase rate, CLTV, Email/SMS ROI, AOV, and engagement metrics
- Continuously A/B test subject lines, content, product placement, timing, and offers
- Use performance insights and customer behavior to inform ongoing optimization and strategy
Operational Excellence
- Maintain clean audience segmentation based on behavior, lifecycle stage, spend, and engagement
- Ensure deliverability best practices and platform health
- Support process improvements and documentation to scale retention efforts efficiently
Qualifications
- 4–6 years of experience in retention or lifecycle marketing, preferably within fashion or luxury retail
- Deep hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postmark, Braze)
- Strong fashion merchandising sensibility with the ability to curate product stories that convert
- Data-driven mindset with comfort analyzing performance and presenting insights clearly
- Highly organized, detail-oriented, and able to manage multiple campaigns in a fast-paced environment
- Strong cross-functional communication skills and collaborative approach
Success Metrics
- Growth in repeat purchase rate and customer lifetime value
- Email & SMS revenue contribution and ROI
- Loyalty program engagement and tier progression
- Improved engagement metrics (open rate, CTR, conversion rate)
- Operational consistency and on-time campaign execution
Salary : $95,000 - $105,000