What are the responsibilities and job description for the Paid Search Manager position at Abacus Group, LLC?
Our client is a marketing agency. They seek a Paid Search Manager to join their Long Island City, NY office.
Responsibilities
- Guide and mentor a team of one to two cross-functional digital marketing buyers or strategists
- Spearhead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta: Facebook/Instagram, TikTok, etc.)
- Direct integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives
- Immerse yourself in platforms to understand day-to-day details, driving measurable campaign success
- Cultivate strong client relationships, ensuring business goals are met and exceeded
- Partner with internal teams and global teammates, including North America, to align on cross-regional media strategy
- Evaluate SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness
- Enhance internal processes continuously to drive team efficiency and performance
- Keep current with the latest SEM and digital marketing trends, tools, and best practices
Requirements
- 2-4 years of paid search experience required
- E-commerce and/or retail industry experience required
- Agency experience preferred
- Highly analytical and detail-oriented
- Excellent communication skills
- Ability to write, test, and optimize ad copy
- Proficient in analytic tools such as Google Analytics, Adobe Analytics, or similar
JobID: 15945
Salary : $85,000 - $120,000