What are the responsibilities and job description for the Paid Media Specialist(s) position at Abacus Group, LLC?
Our client is a marketing agency. They seek a Paid Search Manager to join their Long Island City, NY office.
Responsibilities
- Spearhead the planning, execution, and optimization of SEM campaigns as well as paid social campaigns
- Direct integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives
- Immerse yourself in platforms to understand day-to-day details, driving measurable campaign success
- Cultivate strong client relationships, ensuring business goals are met and exceeded
- Partner with internal teams and global teammates, including North America, to align on cross-regional media strategy
- Evaluate SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness
- Enhance internal processes continuously to drive team efficiency and performance
- Keep current with the latest SEM and digital marketing trends, tools, and best practices
Requirements
- 2-4 years of paid social or paid search experience required
- E-commerce and/or retail industry experience required
- Agency experience preferred
- Hands-on experience managing paid social campaigns
- Proven track record with SEM and paid social campaign execution, optimization, and strategy
- Highly analytical and detail-oriented
- Excellent communication skills
- Ability to write, test, and optimize ad copy
- Proficient in analytic tools such as Google Analytics, Adobe Analytics, or similar
Note: Our client is hiring multiple Paid Media professionals
JobID: 15945
Salary : $65,000 - $90,000