Senior Manager, Marketing

Job Description

Director of Content Marketing

Employment Type: Full-Time

Location: On-Site – Williamsburg, Brooklyn

A high-end lifestyle brand is seeking a Director of Content Marketing to define and lead a holistic marketing vision across brand, digital, and retail touchpoints. This role will focus on integrated brand building, product and campaign storytelling, customer acquisition and retention, and cross-channel commercial performance. The ideal candidate is a strategic leader who can balance creativity with data-driven decision-making and who thrives in a fast-paced, culture-forward environment.

Key Responsibilities

• Brand Strategy & Positioning
• Own the overarching brand marketing strategy, ensuring clear, consistent positioning across all consumer touchpoints.
• Define and evolve the brand narrative, value propositions, and messaging frameworks that differentiate the brand in the premium lifestyle space.
• Steward brand guidelines and ensure all internal and external communications ladder up to long-term brand equity goals.
• Integrated Campaign Development
• Lead the strategy and execution of 360° marketing campaigns for key seasonal moments, product launches, and brand initiatives.
• Build integrated go-to-market plans that connect brand storytelling with traffic, conversion, and revenue objectives across retail and e-commerce.
• Oversee campaign briefing, creative alignment, channel mix, launch timelines, and post-campaign analysis.
• Retail & Experiential Marketing
• Build marketing programs that support retail traffic, new store openings, localized activations, and in-store storytelling.
• Collaborate with Retail and Visual teams to ensure campaigns come to life seamlessly in physical environments.
• Concept and execute events, pop-ups, and experiential moments that deepen community connection and brand heat.
• Market Insights, Analytics & Optimization
• Establish clear KPIs across brand and performance initiatives (awareness, engagement, acquisition, conversion, retention).
• Use consumer insights, competitive analysis, and testing frameworks to refine strategies and creative approaches.
• Regularly report marketing performance to leadership, translating data into actionable recommendations and future roadmaps.
• Cross-Functional Leadership & Collaboration
• Partner closely with Creative, Merchandising, E?commerce, Retail, and Operations to ensure alignment on priorities and product stories.
• Translate business objectives into clear, inspiring briefs for internal teams and external partners.
• Foster strong communication rhythms and processes that keep all stakeholders informed and accountable.
• Team Management & Organizational Leadership
• Build, lead, and mentor a high-performing marketing team spanning brand, campaign, and channel owners.
• Set clear goals, workflows, and performance standards to enable both creativity and operational excellence.
• Manage marketing budgets, agency relationships, and vendor partnerships, ensuring effective allocation of resources.