Brand Marketing Manager – Beauty/Lifestyle

Job Description

The Brand Marketing Manager will be responsible for managing marketing plans that drive awareness and generate demand to support revenue growth for both direct-to-consumer (D2C) and business-to-business (B2B) brands. This role will be responsible for the execution, management, and consistency of the corporate brand marketing assets across channels and teams. This role focuses on maintaining brand standards, coordinating the development of marketing materials, and ensuring timely delivery of high-quality creative assets.

This position is ideal for a marketing professional with 5–7 years of experience in CPG brand environments, particularly within the Beauty and/or Lifestyle categories.

Responsibilities

Brand Asset Management

• Support multi-channel campaigns that are aligned with brand objectives and activation priorities.
• Develop B2B content that showcases the company’s expertise: product stories, sales decks, sales collateral, etc.
• Create and deploy D2C marketing assets across website, email, ads, and social media.
  
  

Marketing Execution & Production

• Coordinate the execution of marketing materials such as sales collateral, product storytelling decks, presentations, and digital assets.
• Maintain marketing calendars in alignment with campaign timelines, cultural moments, or seasonal factors.
• Support the marketing team by briefing and routing creative work for timely completion.
  
  

Cross-Functional Collaboration

• Work closely with channel, sales, product, and leadership teams to gather inputs and ensure brand materials meet business needs.
• Support multi-channel campaigns that are aligned with brand objectives and activation priorities.
• Collaborate with cross-functional teams to brief campaign assets with timely delivery and execution of 360 campaigns.
• Support agency relationships through asset delivery and content calendar alignment.
  
  

Brand Standards & Governance

• Help enforce corporate brand standards and ensure marketing materials remain current and compliant.
• Support digital library organization of approved assets, templates, and brand resources.
  
  

Qualifications

• 5–7 years of marketing experience, preferably within the CPG Beauty and/or Lifestyle categories.
• Proven background in brand marketing execution, asset development, and marketing production.
• D2C brand experience is strongly preferred.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
  
  

Critical Competencies

• Strong project coordination and management capabilities.
• Highly detail-oriented with a focus on brand consistency.
• Excellent communication skills and ability to work across teams.
• Comfortable managing multiple deliverables in a fast-paced environment.
  
  

Technical Skills

• Proficient in Microsoft Office Suite
• Familiarity with social media and email platforms
• Knowledgeable about asset management, workflow platforms, and AI applications