What are the responsibilities and job description for the Marketing Manager position at 24 Seven Talent?
Job Description
Marketing Manager
We are seeking a Freelance Marketing Manager to lead high-impact marketing initiatives for a growing professional learning and development organization. This role will help build brand awareness, generate qualified demand, and increase engagement across a portfolio of courses, certifications, workshops, digital learning products, and corporate development solutions.
You will take ownership of campaign planning and execution, turning product insights and subject-matter expertise into compelling messaging for both individual learners and business decision-makers. Working closely with learning designers, trainers, sales stakeholders, and external partners, you will deliver integrated campaigns across digital, email, web, social media, content, events, and partner channels.
Key Responsibilities
Marketing Manager
We are seeking a Freelance Marketing Manager to lead high-impact marketing initiatives for a growing professional learning and development organization. This role will help build brand awareness, generate qualified demand, and increase engagement across a portfolio of courses, certifications, workshops, digital learning products, and corporate development solutions.
You will take ownership of campaign planning and execution, turning product insights and subject-matter expertise into compelling messaging for both individual learners and business decision-makers. Working closely with learning designers, trainers, sales stakeholders, and external partners, you will deliver integrated campaigns across digital, email, web, social media, content, events, and partner channels.
Key Responsibilities
- Develop and execute marketing plans aligned with commercial and audience-growth objectives.
- Lead course, program, and product launches from positioning through campaign delivery.
- Create or coordinate campaign assets, including landing pages, emails, social content, articles, case studies, brochures, and webinar promotions.
- Manage paid digital marketing activity across channels such as search, LinkedIn, and social platforms.
- Optimize website journeys, landing pages, lead capture, and nurture campaigns to improve conversion.
- Support marketing for virtual and in-person events, workshops, and learning programs.
- Track campaign performance and report on lead generation, registrations, engagement, conversion, and return on investment.
- Use market research, audience insights, and competitor activity to identify growth opportunities.
- Partner with internal stakeholders to ensure marketing activity reflects customer needs and commercial priorities.
- At least four years of hands-on marketing experience in education, training, e-learning, professional services, EdTech, or a related industry.
- Demonstrated experience planning and delivering multi-channel marketing campaigns.
- Strong copywriting, communication, and stakeholder-management skills.
- Ability to develop clear value propositions and translate complex offerings into persuasive customer messaging.
- Experience using CRM, email automation, CMS, paid advertising, and reporting tools.
- Comfortable working independently, managing competing priorities, and delivering in a flexible freelance environment.
- Marketing learning programs, certifications, online courses, corporate training, or events.
- Knowledge of learner acquisition funnels, content-led demand generation, and B2B marketing.
- Experience with LMS or LXP platforms, account-based marketing, or learning and development audiences.