THIS IS A DIRECT CLIENT REQUIREMENT !

Those authorized to work without sponsorship are encouraged to apply please.

Reach Saakshi Sahni -- || 703-CALL-955-NOW-1070

Communications Strategist

$$ BEST RATES AVAIALBLE $$

Duration: Long Term Ongoing Project with NO end Date

Direct BANKING Client

Hybrid role - 2 Day a week in Vienna, VA // 3 Days fully remote

To plan, initiate, and develop public relations programs that promote a positive corporate and community image of company before a diverse audience. Lead and assist in integrated strategic communication initiatives. Moderate and analyze communications between the organization and various media outlets such as online publications, newspapers, radio broadcasts and television stations, which includes the Corporate Communication Plan. Develop and implement community outreach programs including social & community awareness incentives. Create and ensure messages are consistent with the brand, organization standards and related industry/regulatory requirements. Serve as secondary corporate spokesperson for the company. Act as liaison from the to vendor, non-profit, government, trade association, medic and private sector counterparts and / or executives. Assist in leading moderately complex/varied tasks with moderate impact using moderate analysis.

Responsibilities

Collaborate with marketing, communications team and product owners and senior leadership team to develop year-long creative corporate communications initiatives, tactics and strategies to effectively enable earned media and market exposure and to further the image and reputation of the company

Develop, respond, and assist requests for information (such as industry specific topics, clarification on corporate contribution eligibility, etc.) from employees, leadership, government agencies, members, the media and the credit union community

Measure effectiveness of communications channels and programs to meet the specific needs of audiences, evaluate success, and course-correct as necessary to improve the impact and sustainability of communication programs and publications

Assist in evaluating and interpreting metrics for presentations, schedules, reviews, and monitors updates from the Meltwater monitoring system, Google alerts, Bing, etc.

Act as liaison with marketing, professional and vendor partners to provide information and requirements for PR initiatives

Work across Delivery Channels departments to develop and produce integrated campaigns; Plan, initiate, develop and implement communication initiatives and strategies

Recommend new PR initiatives to management and assess risk, issues, and potential communications problems and provide proactive solutions

Conduct research, monitors the Internet, daily news items, trade publications, internal documents, community events, etc., for news relevant to the company and reports to management

Keep current with print and online credit union and banking industry publications, and other resources to assist in crafting press releases and feature stories

Coordinate media outreach, screens media inquiries, assist in developing talking points for SMEs and pertinent staff on messaging; contacts members of management to coordinate and assist with external media interviews

Leverage key contacts and manages relationships to prioritize and qualify media opportunities in national and regional dailies, wires, business periodicals, broadcast media, online/social media outlets and industry trades, including company online

Create reports for media monitoring team and facilitates coordination with media monitoring vendor; Monitors results of campaigns, press releases; reach of message; engagement in content for blogs, etc., for all departmental endeavors

Prepare subject matter experts for interviews and presentations as a trusted consultant

Write and edit communications materials, including press releases, media alerts, thought leadership, social media content and other communications documents

Create educational content to include videos, graphics, and articles for clients that are disseminated on digital channels, including the blog, Happenings Tile, NFO and other paid sponsorship channels

Provide communication support for credit union business units and act as liaison for program managers

Serve as liaison between product owners in gathering relevant market and research information used in press releases, blog content, editorials, by-lined articles, strategies; assists with campaign promotion and planning

Develop content for companywide communications and channels, ensuring effective coordination and integration with Business & Leadership Communications, sales, marketing, corporate branding and communications initiatives

Performs other related duties as assigned

Qualifications

Experience in writing and proofreading in Public Relations, Journalism, Communications, Marketing, or related field

Working knowledge of the client's product line and identifies appropriate traditional and non-traditional public relations vehicles to effectively promote the product/service/campaign

Exposure to working in a fast-paced environment with changing priorities

Experience in being to interact effectively with senior management and external organizations

Experience in working independently and on multiple tasks, maintaining attention to detail

Desired - Working knowledge of credit union related regulations, organization, and products and services

Advanced skills maintaining information accuracy, attention to detail and meeting deadlines

Effective planning, organizational, and problem solving skills

Effective interpersonal, verbal, and written communication skills

Experienced skill exercising initiative and using good judgment to make sound decisions

Experienced skill following, interpreting and applying relevant data/instructions to guidelines, procedures, practices and regulations

Experienced skill navigating multiple screens and PC applications and adapting to new technologies

Experienced skill with data querying, reporting, forecasting, analysis and operations research, including statistical methods and modeling

Desired - Bachelor's degree or college course work in Public Relations, Journalism, Communications, Marketing, or related field

Thanks,

Saakshi Sahni

Zillion Technologies Inc.

Director - Talent Acquisition

Reach Saakshi Sahni -- || 703-CALL-955-NOW-1070