Yolo Federal Credit Union is looking for a hardworking and enthusiastic individual to join our Marketing team. Under the direction of the Marketing Manager, the Community Relations Officer: manages activities to develop and support relationships with the community, business partners, and/or community groups; proactively engages in activities that support the Credit Union’s mission and align with the marketing strategy; and recommends and assists in developing and implementing new products, programs, and/or services. The Community Relations Officer supports coordinated programs to ensure the attainment of business for service, growth, and profitability.

To be successful in this role, the ideal candidate will need to be highly organized, demonstrate excellent written/verbal communication skills, and have a passion for business development. The incumbent must be willing to travel throughout the market area and work in an environment of flexible and changing work schedules and be willing to work flexible hours, including evenings and weekends, as needed.

Essential Duties and Responsibilities:

• Be an ambassador for the credit union to increase brand awareness and share the mission with the community.
• Provide direct support to the Marketing department to accomplish the goals/strategies outlined in the annual marketing plan.
• Promote the Credit Union’s brand and foster market share growth in the community.
• Organize community outreach programs and coordinate special events that promote credit union products and services through the development of relationships with members and the community.
• Oversee community reinvestment programs that help members with down payment assistance for homeownership and support small businesses to support economic growth, neighborhood revitalization, and diversity initiatives.
• Evaluate and make recommendations for community events, sponsorships, and donation requests.
• Attend relevant events and activities to represent the company and build strong relationships.
• Contribute to membership growth and improving product and service utilization while driving growth in consumer, real estate, and business loan portfolios.
• Develop internal and external strategic partnerships to aid in the overall relationship building with our members and to support our mission and business strategies.
• Identify consumers’ needs and offer credit union services as a solution to retain and grow member relationships; make quality referrals to promote strategic growth.
• Track and report on Key Performance Indicators that support growth initiatives and corporate goals.
• Develop and deliver effective presentations for community groups, schools, and educational workshops.
• Develop, maintain, and execute business development strategies to support marketing and campaign initiatives.
• Work collaboratively with all credit union departments to support corporate goals.

Requirements:

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

Bachelor’s Degree in Business, Marketing, or related field and 3-5 years of previous experience in a related area required. A combination of education and experience may be considered. Experience working with financial products in a credit union or other financial institution is desirable.

Language Skills:

Must have strong presentation skills, present a professional image, and demonstrate effective verbal and written communication skills. Demonstrate a strong ability to read, analyze, interpret, and prepare business reports, industry periodicals, and technical / regulatory correspondence. Ability to effectively present information and respond to questions from staff, volunteers, business partners, and the public.

Mathematical Skills:

Ability to work with mathematical concepts such as probability and statistical inference and be able to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

Reasoning Ability:

Strong ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of marketing principles in mathematical, statistical, or diagram form and deal with several abstract and concrete variables.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.