Digital Data Product Owner

12 month contract

Plano, TX (Hybrid)

Responsibilities

• Establish strong relationships with key business and digital product leaders to champion digital analytics & testing, align on focus areas, identify & proactively address problems, and deliver business recommendations
• Influencing skills that drive alignment with a wide range of stakeholders in a non-hierarchical environment, including business, agencies, and technical teams
• Simplify complex ideas and communicate effectively, both verbally and in writing, with senior and junior technical and non-technical audiences
• Work with team of web analysts, data visualization and data engineering professionals to gather requirements, prioritize the backlog, and deliver analytics solutions
• Engage our digital team and supporting team members with actionable insights allowing them to make effective decisions quickly based on facts
• Create a hypothesis-based approach to testing and quantitative audience-based analysis to identify digital opportunities
• Data analytics configurations in Adobe Experience Manager as part of site-creation workflow
• Basic governance and auditing for Adobe Analytics implementations, report suites, user accounts and other ongoing analytics projects
• Develop explicit testing procedures and playbook based on resource plan, best practices, and execution criteria
• Have a deep understanding of digital business metrics and digital analytics best practices with an aptitude for storytelling, and coach the team to focus on explaining not just what happened, but why it happened
• Come to the table with a wide range of product management and design thinking techniques and tools (e.g., vision setting, user stories, KPIs, customer journey maps, product roadmaps

Requirements

• 5 years of experience with large-scale e-commerce data and analytics platform, including building Digital performance KPIs, Performance Marketing, and Testing & Optimization capabilities (AB and MV Testing)
• Degree in Business, Marketing, Mathematics, Computer Science or Statistics, with significant quantitative course work is required
• Experience in Adobe Experience Cloud (especially Adobe Analytics, Target, and Experience Manager)
• Experience in dashboard development using Tableau/Power BI
• Experience in data querying using SQL
• Data analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Proficient level experience in generating reporting and insights in sales and/or marketing
• Experience regarding data models, databases, data mining and querying techniques
• Knowledge of the Adobe Experience Cloud (especially Adobe Analytics, Target, and Experience Manager)
• Understanding of the modern data and analytics technology stack, from leading cloud data platform solutions such as AWS, Amazon Redshift, Google Cloud Platform, to BI applications such as Tableau, Power BI, Adobe Analytics, Google Analytics 360, etc.
• Contribute to the value chain of Data and Analytics, from building Data Pipelines to advanced Data Science programs, and for all types of analytics: Descriptive, Diagnostic, Predictive & Prescriptive analytics.
• Critique and make recommendations on our marketing technology implementation strategy to ensure alignment with IT
• Understanding of security and risk principles around data, including governance and architecture considerations

#data #analayst #tableau #adobe