1 Marketing Automation Specialist_ Job in Concord, NH
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Wondr Health is Hiring a Marketing Automation Specialist_ Near Concord, NH
- COMPANY OVERVIEW** **:**Wondr Health is the proven leader in digital behavior transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for full-spectrum weight management, mindfulness and movement that improve the physical and emotional health of participants. Powered by Wondr’s data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company’s flexible and scalable solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com .**PURPOSE** :The Marketing Automation Specialist will support Wondr Health B2C Marketing by supporting primarily the B2C funnel (adoption and engagement) personalize and scale multi-channel communications, while maximizing conversion and engagement. This role is responsible for: establishing marketing automation best practices, marketing data hygiene, operationalizing marketing channel support, journey building, optimization, and troubleshooting.**ESSENTIAL FUNCTIONS** **:**1. **Salesforce Marketing Cloud Expertise:**2. **Support marketing and cross-functional teams with urgency to troubleshoot questions related to data accuracy and delivery as they arise.**3. **Provide guidance to build, QA and scale personalized journeys to maximize conversion and engagement.**4. **Provide documentation and training to marketing teams on best** **practices.**5. **Data Management and Automation:**6. **Monitor database health and accuracy, volume, and integrations, performing regular data cleansing procedures alongside IT partners.**7. **Implement segmentation, testing, and targeting strategies to optimize outcomes.**8. **Implement and streamline marketing processes through automation to enhance operational efficiency.**9. **Analytics and Reporting:**10. **Monitor and analyze campaign performance metrics assessing effectiveness and identifying areas of opportunity.**11. **Generate reports on key marketing KPIs and provide insights to stakeholders.**12. **Compliance and Best Practices:**13. **Stay abreast of industry trends and best practices in Salesforce Marketing Cloud and other marketing automation tools to help optimize Wondr Health marketing initiatives.**14. **Ensure compliance with data protection regulations and industry standards.****KNOWLEDGE,** **SKILLS,** **AND ABILITIES:** In-depth knowledge of Salesforce Marketing Cloud features, functionalities, and best practices, including experience with journeys using Salesforce data entries, AMPscript, and SQL. Strong analytical and problem-solving skills. Exceptional attention to detail. Excellent communication and interpersonal abilities. Ability to collaborate effectively with cross-functional teams. Experience with Salesforce CRM, HubSpot, Microsoft Excel**QUALIFICATIONS** **:****Education:** Bachelor's degree in Marketing, Business, or a related field.**Experience:** 2-5 years of experience in Marketing Operations/Marketing Automation, with a focus on Salesforce Marketing Cloud.**Delight us even more:** Salesforce Marketing Cloud certifications are a plus. Experience in health, technology, or related industry AI experience
Job Summary
Full Time
Consumer Services
$67k-91k (estimate)
05/25/2024
05/31/2024
wondrhealth.com
DALLAS, TX
25 - 50
1977
Private
ROB BUTLER
<$5M
Consumer Services
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The job skills required for Marketing Automation Specialist_ include Problem Solving, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Automation Specialist_. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Automation Specialist_. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Automation Specialist_ positions, which can be used as a reference in future career path planning. As a Marketing Automation Specialist_, it can be promoted into senior positions as an Office Services Professional III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Automation Specialist_. You can explore the career advancement for a Marketing Automation Specialist_ below and select your interested title to get hiring information.
If you are interested in becoming a Marketing Automation Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Marketing Automation Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Marketing Automation Specialist job description and responsibilities
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
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Creating and managing email campaigns such as welcome messages or goodbye messages to customers who have not engaged with the company within a certain amount of time.
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Designing and implementing social media campaigns, including creating content and posting updates that are relevant to the brand or product being promoted
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Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs or campaign ROI and sales growth.
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Build and maintain landing pages to support acquisition and engagement marketing programs to successfully reach new and existing contacts.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Marketing Automation Specialist jobs
Ultimately, marketing automation is a results-driven job. If you don’t have any marketing qualifications but can demonstrate success and experience, you might enter the field on track record alone.
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You can also learn about marketing automation on the usual online learning platforms. There are dozens available, covering beginner to advanced levels, on LinkedIn Learning and Udemy.
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Take note that the people who work in this field as Marketing Automation Specialists can look forward to a varied, challenging, and rewarding role.
03/22/2022: Huntington, NY
Be Strategic, Operational, and Tactical.
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Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities.
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Step 3: View the best colleges and universities for Marketing Automation Specialist.
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