Company DescriptionWolt is a technology company that makes it incredibly easy to discover and get the best restaurants, grocery stores and other local shops delivered to home or to the office. Our local commerce platform makes it easy for customers to order whatever they need on one app, for merchants to make additional sales, and for couriers to make meaningful earnings flexibly. To enable this, Wolt develops a wide range of technologies from local commerce platform to retail software and financial solutions, as well as operates its own grocery stores under the brand Wolt Market. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 27 countries today, 23 of which are with the Wolt product and brand. So, why work at Wolt?At Wolt, we’re about getting things done.You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.Our Commitment to Diversity, Equity & InclusionWe want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.Join us today to build Wolt together.#LI-LI1Job DescriptionAre you an experienced retail marketing specialist with a true “growth” mindset? Do you thrive under pressure and get excited about understanding consumer behavior and shaping the future of delivery and retail? If this sounds like you, then we’d love to chat!Role BackgroundSo… we have built this rocketship. We call it Wolt. And we’re on a mission to make cities a better place to live with the help of technology. We started in 2014 in Finland, and with a customer-obsessed mindset, we have now reached 23 countries. We are best known for our food delivery platform, yet we are on a journey to become an ‘’everything’’ app so you can get almost anything in your city delivered to your doorstep in less than an hour. We’ve grown significantly in the last few years, and we’re just getting started. We launched in Norway in 2018 and ever since have grown our national coverage by expanding to more than 25 cities. We are now operating in Oslo, Trondheim, Bergen, Stavanger, Kristiansand, and Tromsø to mention a few, and with more cities to come.In this role, you will help us grow our business in new business verticals. You will take a central role in retail marketing. Together with the marketing team and other stakeholders, you will increase our brand awareness in the retail category, acquire new users, and convert existing platform users to retail. You will assist marketing managers with localisation of marketing materials and with marketing campaigns. What You Will Be DoingHelp us expand our business in retail verticalBuild retail marketing plans and ensure their successful deliveryIncrease Wolt brand awareness in retailRun digital marketing campaigns in paid channels to acquire new users (search, display, social media, or similar)Design experiments and run A/B tests to increase engagement rate, conversion rate, average basket size, and frequency of purchaseRun targeted campaigns and CRM initiatives to increase frequency of purchase, average basket size, and ordersOwn incentive budget and increase ROI by designing and implementing cohorted incentive plansUnderstand the drivers of customer retention and leverage on opportunities to create stickiness and customer loyaltyDesign and implement growth campaigns (online and offline) based on customer insightCreate marketing campaigns that go viralNegotiate, develop, and implement efficient joint-marketing campaigns with our partnersOwn OKRs, KPIs, and targets set for them and ensure their achievementsMonitor and evaluate the effect of our campaigns and activities and optimize their performanceBuild robust processes for campaigns and effect estimationWork with data and analytics to understand consumer behaviorCollaborate closely with local and central marketing teams and other key stakeholders in launching marketing campaignsSupport marketing managers and marketing operations team with ad-hoc marketing tasks (e.g., copywriting, localization of marketing materials and assets)QualificationsBachelor of Science in business, finance, marketing, strategy or similar fields 3 years of experience in consumer marketing, field or guerilla marketing, or growth hacking from a tech, eCommerce or similar industryStrong analytical skills and confident working with dataProven ability to deliver creative campaigns in a fast paced environmentEager to learn and thrive in a dynamic and constantly changing environmentAbility to base decisions on market and customer insightIs ambitious, hardworking, structured and result oriented Ability to own a project from start to finish and to work autonomously and proactivelyCampaign management experienceCompetence on database marketing and affinity with relevant tools and systems (e.g., Looker, Iterable, Tableau, PowerBI, SAS or similar)Good knowledge of Adobe Creative Cloud or similar creative toolsFluency in English and NorwegianAdditional InformationIf you have any further questions about the position before submitting an application, you can turn to:Anna Golubeva, Talent Acquisition Partner:[email protected]Please note that we do not accept applications coming through email due to GDPR. Make sure to apply through our careers page!