Description

Paid Search Specialist will aggressively test strategies and scale campaigns via A/B tests results to improve conversion rate, measure results, maximize new customer acquisition. Demonstrate excellent communication skills, accountable for growth targets, able to operate self-sufficiently, and not be afraid to ask for the resources needed for success. 

Essential Duties/Responsibilities:

Day to Day: 

• The successful candidate has experience with activation via efficient targeting, retargeting and personalization utilizing first, second, and third party data.

• Vital addition to the Digital - Marketing Teams, this specialist efficiently maximizes qualified web visitors, prospects, trials, opportunities, pipeline by utilizing: 

• Strong expertise in multi-channel campaign development, engagement, and conversion.

• Leverage campaign analytics across multiple data sources to drive growth at scale while continuously optimizing ROAS. 

• Responsible for paid search marketing campaigns (search, performance max, etc.), managing execution of search marketing strategies, and campaign optimizations. 

• Proactively provide strategic recommendations and influence the design and development of paid search creative based on objectives and KPIs. 

Experience Requirements:

• 2 years of experience and/or excellent skills with paid search channels (Google Ads, Microsoft Ads, including YouTube ads, PMax, etc) 

• Excellent in Google Analytics (or similar platform) 

• Proficiency in Excel or Google Sheets (formulas, analysis, modeling) 

• Proficiency in marketing funnels and site A/B testing 

• Effective time management and self-sufficiency in a professional setting 

• Ability to collaborate effectively in a team environment. 

• Integrity and optimism, regardless of the situation 

• Embraces and fosters new ideas, opinions, and ideologies. 

• Google Ads and/or Bing certification 

Education Requirements:

• Bachelor’s degree in marketing, advertising, business administration or data analytics is required.

Physical Requirements:

• Office environment with normal business hours necessary to satisfactorily perform job functions.
• Stand/Sit – Must be able to remain in a stationary position up to 50% of the time.
• Walk – This position needs to occasionally move about inside the office to access file cabinets, meeting rooms, office machinery, etc.
• Use of hands/fingers to handle or feel – constantly operates a computer and other office machinery such as a copy machine/printer.
• Climbs stairs – May occasionally ascends/descends the stairs to get to other floors, cafeteria, and parking area. 
• Carry Weight/Lift - Occasionally moves supplies weighing up to 10 pounds for various presentation and event needs.

Disclaimer:

Please note that this job description is subject to change with or without prior notice, and that a reasonable accommodation may be requested to perform the essential functions of the job.