The Event Coordinator is responsible for overall execution of onsite events and marketing initiatives at the dealership level.

Assist the Marketing Director in executing events and promotions strategy for the dealership. Ultimately to drive more customers to the dealership through promotions and events.

Major Duties and Responsibilities

• Manage all onsite dealership marketing initiatives and events.
• Execute all events with the highest standards in planning, organization, enthusiasm and in accordance with the Harley-Davidson brand, dealership image and vision.
• Assist the Marketing Director in executing the events and promotions strategy.
• Monitor Facebook page for proper posting and to be in compliance with H-DMC MAP / PAM policies and also Wise Riders Inc policy and guidelines.
• Maintain all dealerships Facebook and instagram page to ensure 3 posts per day average.
• Monitor dealership Facebook and instagram page for potential customer issues and bring them to appropriate managers attention.
• Manage all dealership marketing relationships such as but not limited to hired event staff, food vendors, entertainment vendors and HOG Chapter.
• Collect pricing and availability from vendors for our event needs.
• Change out weekly bag stuffers and door flyers throughout the dealership in accordance with the door flyer checklist.
• Attend weekly manager meetings and provide a past and upcoming event update.
• Attend weekly event coordinator meetings to provide update on event planning status.
• Handle all incoming inquiries for donation requests and sorting them for the Marketing Coordinator to review.
• Hire and staff servers for beer service and other promotional event needs.
• Create a layout of the property for events.
• Identify potential marketing opportunities and present options to the Marketing Dept.
• Coordinate off-site promotions including staffing the event and getting motorcycles to the off-site location and displayed.

This may include other product as well such as Motorclothes or Parts inventory.

• Obtain liquor licenses and all necessary event permits form the health and city agencies
• Coordinate rides that leave from the dealership.
• Create All Store Meeting PowerPoint each month in accordance with General Manager.
• Order and coordinate all food, setup and teardown for All Store Meeting each month. Requirements :
• Marketing and event coordination experience.
• Good written and verbal communication skills.
• Detailed planning execution of large events.
• Knowledge and experience with Harley-Davidson marketing and events or demonstrated ability to quickly learn them. Schedules may be more or less in the range of :
• Comprehensive Paid Training.
• Employee Discounts.
• 401K.
• Medical, Dental, and Vision Insurance.
• Voluntary Term Life, Short and Long-Term Disability.
• Accident, Critical Illness and Cancer Insurance.
• Competitive Vacation Time. Powered by JazzHR

Last updated : 2024-05-25