Wisconsin Economic Development Corporation

Position Description

Position Title: Senior Designer

Department: Marketing & Brand strategy

Reports to: Vice President of Marketing & brand strategy

Position(s) Supervised: N/A

FLSA Status: Exempt

Position Summary

The Senior Designer is responsible for concepting and creating of design solutions in alignment with WEDC brand standards. The Senior Designer ensures consistent graphic presentation of inventive concepts that have superior visual impact, including but not limited to reports, event marketing materials, presentations, brochures, advertising, sign displays, etc. In addition to hands-on design work, the role is responsible for managing and coordinating all of WEDC’s design resources, including marketing agency and freelance resources, and enforcing WEDC’s visual brand standards across the enterprise.

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Responsibilities

The Senior Designer will spend a majority of their time in these activities:

• Enforcing WEDC’s visual brand standards across the enterprise by providing input, guidance, training, and judgement to safeguard and advance WEDC’s brand.
• Creating print and digital marketing materials in support of organization and divisional communication goals.
• Managing independent, freelance, agency, and/or contract design professionals to provide additional design capacity, achieve superior results, and deliver responsive solutions for the organization.
• Participate in developing and maintaining project-management systems to direct project workflow, ensuring necessary resources are acquired and scheduled to meet project deadlines.
• Collaborate with other units of Wisconsin government as requested to provide design services and manage design projects.
• Design business attraction proposals.
• Managing graphic files and adapting to meet various media specifications.
• Creating and managing WEDC’s library of visual assets.
• Creating and maintaining self-service templates for common design projects that empower WEDC personnel to rapidly create professional, brand-compliant presentations and other tools.
• Providing design leadership and production for WEDC presentations.
• Adapting advertising materials produced by WEDC’s marketing agency to fulfill WEDC-directed paid media opportunities.
• Managing printer and other production vendor relationships; obtain and compare printing quotes.
• Assisting in the execution of WEDC marketing plan.
• Act as business partner by modifying, recommending, interpreting and implementing overall marketing objectives, policies and procedures.
• Lead design for all digital and printed collateral required to support WEDC events.
• Other duties as assigned.

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