The Sr. Performance Media Specialist will be responsible for developing and executing comprehensive performance media strategies to support brand and demand objectives. This role requires expertise in managing large-scale digital marketing campaigns across various channels, including paid search, display, sponsored content, and OTT/CTV video. Collaboration with cross-functional teams and agency partners is essential to ensure the success of our integrated marketing efforts.

If you are a strategic thinker with a passion for driving impactful digital marketing campaigns, we encourage you to explore a chance to come build with us!

Strategic Planning and Execution:

• Collaboratingwith marketing leadership to develop annual performance media strategies aligned with brand and demand KPIs.
• Planning, executing, optimizing, and reporting on performance media campaigns across multiple channels.
• Managingpaid media advertising budget effectively, optimizing allocation to maximize ROI.
• Stay informed about market trends, competitive landscape, and industry insights to identify new performance media opportunities.
• Evaluatingand incorporatingdigital and offline media into integrated media approaches to reach target audiences.

Cross-Functional Collaboration:

• Close collaboration with agency partners to execute and optimize media plans, ensuring alignment with strategic objectives.
• Design and activation ofmedia campaign materials and reports in collaboration with marketing teams.
• Utilization of account based marketing (ABM) strategies and activation techniques where applicable.

Data Analysis and Reporting:

• UtilizingExcel for data analysis and reporting, including VLOOKUPs and Pivot tables.
• Implementation ofaudience-sizing, data appending, targeting, and performance projection strategies.

• Proficiency with multiple digital paid media management platforms (e.g., Google, Microsoft).
• Experience in planning and delivering programmatic campaigns, paid social campaigns, and managing video advertising campaigns (OTT/CTV).
• Familiarity with tagging and reporting protocols, including Google Tag Manager, UTMs, and Google Analytics.
• Strong analytical skills and ability to evaluate and incorporate data into strategic decision-making.
• Bachelor's Degree in Marketing, Advertising, Digital Marketing, or Marketing Communications.
• Minimum of 5 years of hands-on experience in planning, executing, optimizing, and reporting on results-driven digital campaigns.
• Ad platform certification preferred (e.g., Google Ads certification).