At WillScot Mobile Mini (), our 4000 people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve. We are the undisputed leader in providing innovative exible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240 locations across the United States, Canada, and Mexico.

Our values are our foundation. We constantly strive to diversify our teams to ensure we have the best and brightest talent.We're deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, . Build your future with us!

ABOUT THE JOB:

The Specialist, Marketing Operations & Analytics will serve as the data lead for the Marketing team. They will partner with marketing leaders and other stakeholders to provide a deep understanding of our customer data, leverage data-driven insights to develop customer segmentation strategies, support personalized marketing initiatives and help translate how our data should influence marketing decisions.

WHAT YOU'LL BE DOING:

• Collaborate with Sales Leadership and IT to monitor and adjust the lead management process including lead flow, volume, quality and tracking across campaigns. Oversee and track the flow of leads to Sales, ensure leads are correctly qualified and routed. Investigate and resolve lead quality issues.
• Support the usage of data, segments, and personalization in CRM Marketing. Recommend, activate, and operationalize strategic segments to drive engagement, having knowledge of our customer data and how best to leverage 1P, 2P, 3P data.
• Collaborate with cross-functional teams, including Marketing, Sales, and IT, to understand their data needs and develop solutions to address complex business questions.
• Oversee the collection, processing, and analysis of data from various sources to derive actionable insights and provide recommendations to improve Marketing campaign performance.
• Create and maintain comprehensive dashboards and reports that effectively communicate key performance metrics and trends to stakeholders

EDUCATION & QUALIFICATIONS:

• Bachelor's Degree in Marketing, Digital Marketing, Marketing Analytics, Marketing Operations or related program.
• 5 years proven work experience in marketing analytics, marketing operations, or similar role.
• Experience with Salesforce applications, including Marketing Cloud, Sales Cloud, Service Cloud and Commerce Cloud.
• Must have experience with data analysis, segmentation, visualization and reporting.
• Experience effectively working in a matrixed organization. Growth mindset.
• Advanced Excel skills including pivot tables, v-lookups, ability to build complex formulas.
• Excellent written and verbal communication skills.
• Strong analytical and data interpretation skills.
• Critical thinker and problem solver who strives for continuous process improvement.
• Able to effectively collaborate cross-functionally, partnering with stakeholders to drive business performance.
• Ability to manage multiple concurrent projects and drive projects to completion with minimal guidance.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills. The more inclusive we are, the stronger we will be!