Whataburger is hiring immediately for our Field Marketing Coordinator position!

You will be responsible for executing the Local Store Marketing (LSM) planning for an assigned Zone/Area and developing, recommending, and implementing field marketing and brand strategies to increase sales. Accountable for clearly developing our restaurant brand’s marketing plan for assigned zone including new products and communicating plans’ advertising and public relations initiatives. This is a field/event role.

WHAT'S IN IT FOR YOU:

• Competitive Weekly Pay
• Medical Benefits
• Time Off Benefits
• Company Vehicle
• Discounted Meals
• Opportunities for Career Development and Growth
• Scholarship Program
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Child Care Services & Pet Insurance Discounts
• Additional Merchant Discounts on Hotels, Entertainment and more!
• Whatagames (Ask us about this!)

QUALIFICATIONS:

• Previous direct sales, event, or field marketing experience required
• Bachelor’s Degree or equivalent work experience required
• Restaurant, hospitality, retail, or related marketing experience preferred
• Prior experience managing franchisee relationships, advertising, local store marketing and sponsorship management preferred
• Identify and execute event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
• Research community events, develops relationships with community leaders, and recommends which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.
• Serve as a brand ambassador by identifying and executing brand opportunities around each unit within the zone
• Research media opportunities (outdoor billboards, media-based sponsorships, etc.) and makes recommendations on engagement of such opportunities based on Zone/Area and Unit needs.
• Attend marketing events as a representative of Whataburger to further deepen and develop store’s connection to the community.
• Assumes additional responsibilities as assigned
• Prior experience managing franchisee relationships, advertising, local store marketing and/or sponsorship management
• Proficiency in MS Office Word, Excel, Outlook, and PowerPoint
• Basic understanding of budgetary concepts and procedures
• Position requires local and overnight travel up to 70%

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Direct sales, event, or field marketing: 2 years (Required)

Ability to Relocate:

• Lubbock, TX: Relocate before starting work (Required)

Work Location: In person