Marketing Manager- School of Technology page is loaded Marketing Manager- School of Technology Apply locations Salt Lake City Office time type Full time posted on Posted 5 Days Ago job requisition id JR-017635 The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:Pay Range: $70,100.00 - $105,200.00If youre passionate about building a better future for individuals, communities, and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.Essential Functions and Responsibilities:Manage new college-specific campaigns and strategies to support college goals, from helping director on strategy brief creation through to delivery of final creativeManage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiativesHelp develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.Understand college target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.Build relationships of trust with college program cluster teams academic deans and program chairsUnderstand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.Translate college strategy into tactical execution by working with the college director to understand goals and audiences.Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunitiesWork closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brandResearch strategic program and audience media placements, develop plans and budgets, manage creative requests and production.Performs other related duties as assigned.Knowledge, Skill and Abilities:Experience working with cross-functional teams and meeting deadlines.Clearly and persuasively communicate both verbally and in writing with staff and peers.Strong quantitative and strategic analysis skills.Understanding of a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.Exceptional project management and organization skills.Competencies:Organizational Impact:Works to achieveoperational targets withsignificant to majorimpact on department,Function, or Officeresults. May beresponsible for managinglarge projects orprocesses within the department,function, oroffice.Performs workas directed withlimited oversight.Problem Solving & Decision Making:Responsible forleveraging a systems-thinkingapproach, makingmoderate tosignificant improvementsof processes, systems,and plans within thedepartment, Function, orOffice.Problems and issuesfaced are numerous and challenging,willrequire detailed informationgathering and analysis.Problems typically affectmultiple areas orspecialties.Communication & Influence:Collaborates cross-functionally withemployeeswithin and outside of thedepartment.Typicallyhas responsibility forcommunicating withparties external to theUniversity.Works to influenceparties within andoutside thedepartment, Function, orOffice regarding policies,procedures, andpractices.Leadership & Talent ManagementIsresponsible forproviding guidance,coaching, and training toother employees in thedepartment, Function, or Office.Responsible for managingprojects involvingdelegation of work andreview of others workproducts.Demonstratesthe WGUleadership principles inall aspects of service tostudents, employees,andpartners ofWGU.Job Qualifications:Minimum Qualifications:Bachelors degree in Marketing, a related field, or equivalent experience.Five (5) years of related marketing experienceDepartment Specific Minimum Qualifications:Five (5) years of product marketing experience, which includes two (2) years experience in SaaS or tech environment.Preferred Qualifications:Client-facing agency experience.Industry experience in higher education and/or areas relevant to WGU colleges (e.g., healthcare, K12 education, IT)Physical Requirements:Prolonged periods sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.#LI-TK1#DEIAs an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.About Us This is a university made for a new kind of student. At WGU, our focus is on the success of our students and our graduates. What kind of university will give the busy adult student of the 21st centuryunique, dedicated, and driventhe best chance for success? One that values those qualities and puts them to work. Were the first university where all bachelors and masters degrees are competency-based, with curriculum designed in partnership with leading employers. Were nonprofit, driven entirely by a mission to serve studentsin fact, its right there in our name. Were called Western Governors University because we were created by a group of U.S. governors, an innovative solution to their states demand for high-quality, outcomes-oriented higher education.#J-18808-Ljbffr

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