Description

The Reed College of Media at West Virginia University is currently accepting applications for a Recruitment and Enrollment Specialist.

The West Virginia University Reed College of Media is seeking a Recruitment and Enrollment Specialist to drive enrollment for the College’s online degrees.

This position is a critical role on the unit’s recruitment and retention team and will be responsible for leading the student recruitment initiatives for the College’s online programs and supporting student advising to positively impact retention of students through to degree completion.

This position will be responsible for developing and successfully executing an aggressive recruitment plan. Primary responsibilities include effectively generating leads through recruitment activities and leading student recruitment efforts and prospect support to motivate inquiries to complete the application process.

This will include proactive outreach (phone, email, other), as well as travel to tradeshows and in-person recruiting events.

The Recruitment and Enrollment Specialist will also continually analyze the effectiveness of recruitment initiatives and proactively initiate adaptations to improve outcomes.

Candidates must show strong initiative, exceptional communication skills, work well with the public and have the ability to manage numerous projects simultaneously.

The ideal candidate will excel in a fast-paced, deadline-driven work environment using a consultative sales approach to recruit and enroll students.

The position reports to the Assistant Dean of Online Programs.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including :

• work week
• 13 paid holidays ()
• 24 annual leave (vacation) days per year
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments.

Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)

• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks.

Looking for ? Check out retirement health insurance benefits, retirement income, and FAQ’s.

Wellness programs

What you'll do :

• Serve as the primary recruiter / salesperson for WVU Reed College of Media online programs.
• Actively attract inquiries, meeting predetermined goals to achieve ROI for marketing expenditures.
• Track and monitor recruitment metrics. Perform ongoing analysis and adjust recruitment plans, practices and strategies to achieve established program enrollment goals.
• Execute lead generation campaigns for Reed College of Media online programs.
• Build personal relationships with prospectives students to deliver exceptional customer service through diverse communications channels in support of their journey from prospect through initial course enrollment.
• Provide consistent engagement through the admissions and course enrollment process to prospective and admitted students via phone, mail, social media and personal interactions.
• Plan and conduct recruitment activities both on and off campus (including exhibition at select tradeshows and conferences).
• Maintain current knowledge of the changing needs and concerns of potential online adult learners. Develop recruiting materials to address these concerns.
• Develop, execute, and track post-promotional results of recruitment activities that increase sales; analyze results and provide recommendations.
• Identify potential barriers within the admission process and initiate steps to resolve.
• Accurately and effectively manage a high volume of data and electronic record keeping.

Qualifications

Bachelor’s degree in Integrated Marketing Communications, Digital Marketing Communications, Data Marketing Communications, Public Relations, Journalism, Communications or related field or master’s degree in progress with commensurate relevant professional experience.

A master’s degree is preferred.

• 3 or more years professional work of an independent nature that demonstrates a strong commitment to customer service and the ability to creatively solve problems.
• 1 or more years work experience in sales, customer acquisition and / or retention, or recruiting / advising role or work experience in public relations, integrated marketing communications or related field (advertising, marketing, communication).
• Experience in adult / graduate student recruitment with operation of an aggressive, ongoing recruitment plan and student advising is preferred.
• Superior interpersonal skills and a positive, results-oriented attitude.
• Superior ability to approach people and converse effectively regarding online education.
• Demonstrated success in a sales / outcome-focused role.
• Demonstrated ability to provide and maintain exceptional customer service.
• Demonstrated ability to function with a high degree of independent judgment and personal initiative to identify problems, execute plans, manage concurrent / overlapping and sometimes challenging deadlines and complete projects in a timely manner.
• Demonstrated excellent oral and written communication. Superior speaking, writing and editing skills.
• Demonstrated ability to pay close attention to detail.
• Ability to travel as needed.
• Ability and willingness to work evenings or weekends as necessary.
• Ability to set goals, monitor performance to achieve results, and meet deadlines. Be willing and able to assist others to do so.
• Ability to function professionally, sometimes under deadlines and / or stressful or confrontational situations.
• Ability to take direction with minimal supervision and function effectively individually, as well as part of an entrepreneurial team.

Requirements

Valid driver’s license.

Last updated : 2024-04-27