Company DescriptionAt WebFX, our mission is to make our clients’ businesses exponentially more successful through the power of the web. We use the latest technologies in digital marketing, web design and development to do so, and we work as a family to get things done. We also strive to create a workplace and culture that makes for the happiest employees in PA. Early-morning workout at our on-site fitness facility, anyone?We’re seeking individuals who have a growth mindset, a passion for the web, a positive outlook on life and determination to succeed. If you like to have fun, that’s a bonus.Our goal day-to-day is to create the best, most efficient use of our time to provide the best results for our clients. At the end of the day, they’re our top priority - and we know that our services will help their business grow and thrive.But just because we focus wholeheartedly on our clients doesn't mean we don’t have fun now and then. We typically spend our Thursday nights at the mansion for game night, share laughs with our families and coworkers at holiday parties, get a little competitive at group events, and even have awesome surprises during the work day!We also cultivate a culture of giving - which is why we volunteer at homeless shelters around the area, make cards for children in local hospitals, and donate to different projects around the world to make it a better place for everyone in it.Job DescriptionWebFX is looking for qualified candidates to fill the position of Jr. Digital Marketing Account Executive. Employees in this role will optimize client websites for search engines, manage significant paid search budgets on top tier search engines, and analyze competitors' websites and online marketing initiatives among other responsibilities.What You'll Do Optimizing client website for search engines (on-page SEO)Manage significant paid search budgets on top tier search engines (Google, Bing, & Facebook)Analyze competitors’ websites and online marketing initiativesKeyword research for both SEO and PPC campaignsCreate and manage paid search ad campaignsManage all aspects of SEO and PPC campaigns for clientsPrepare monthly digital marketing campaign reportsOptimize web content for keywords related to customer products and servicesConsult with clients about their business goals and propose solutions and strategies that meet their needsAssist in email marketing, website analysis and online advertising programsCorrect technical issues on the backend of websitePerform A/B, website usability, and website conversion rate testingResponsible for driving client success on the web5% analyzing clients’ competitors10% writing ad copy, emails, etc10% creating revenue, ROI and traffic reports for client campaigns10% working in the backend of websites/fixing technical issues10% updating website content10% managing client ad campaigns10% building/developing content strategy15% client strategy and analytics20% client interaction - phone calls, emails, in-person meetings, etc.Note: The Jr. Digital Marketing Account Executive is a client-facing positionTrainingOur “Bootcamp” web marketing training program will be provided for new WebFX “family members”.On-site, state of the art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-LearnsQualificationsGeneral KnowledgeSolid understanding of the InternetSolid understanding of basic copywritingSolid web copywriting skillsExperienceShould have customer service experience in any industryPart time/summer job/internship experience is a mustBasic HTML experience (a plus)Advertising agency experience (a plus)Any digital marketing experience (a plus)Experience with Google Analytics (a plus)QualitiesStays up to date on new changes to the web and actively reads several blogsProfessional, dependable, solid work ethicDetail-orientedSelf-motivatedAn eye for detailDedication to quality and high level of follow throughApproaches problem solving proactively and in a professional mannerExcellent time/project management skillsSolid analytical skills and ability to make decisions based on dataCreative problem solving abilitiesAbility to meet deadlinesOutstanding written communication skillsCandidates interested in the Jr. Digital Marketing Account Executive position may also have interest in:digital marketing, online marketing, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, customer service, writing, editing, research, communications, etc.Additional InformationWhat You'll GetWebFX grew 250% over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.Potential Promotional Path for Jr. Digital Marketing Account Executive:Digital Marketing Research ConsultantDirector of Digital MarketingSr. Digital Marketing Research ConsultantCompensation$34,500-$37,500 (potentially higher based on work experience)GPA 3.8 : add up to $3k to high rangeElite college or university & graduation with high honors: Add $3.5k-$5k to high range