Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.We have a multi-step interview process, where we focus on giving both our candidates, and ourselves, opportunities to get to know each other a bit better. While our process may be more thorough and perhaps longer than other interview processes that you've been a part of, our goal is to work together with our candidates to find a mutually beneficial fit, where a candidate is a great addition to the FXFamily, and WebFX is the right fit for their career goals. Interested in joining the FXFamily? More info below!What We're Looking ForDesired EducationBachelors in Marketing, Communications, Information Systems, Business, Statistics or related major (Please include GPA on resume)General KnowledgeIntermediate knowledge of CROGeneral knowledge of SEOGeneral knowledge of Google Ads and Bing AdsGeneral knowledge of Google AnalyticsGeneral knowledge of HTMLExperienceMinimum of 2 years experience in CRO or minimum of 4 years experience in the marketing industryQualitiesCapable of working concurrently on several projectsExcellent organizational skills and attention to detailWhat You'll DoResponsibilities- Perform research to establish a strong understanding of client’s business goals and propose solutions and strategies that meet their needs and drive their success on the web- Generate and provide resources to educate clients on the value of CRO, and actions involved to reach their goals- Identify CRO opportunities for clients, and lead testing processes- Manage ideation, planning, and execution efforts of CRO special projects, I.E. Design specs, freelancer contributions, etc.- Perform A/B, website usability, and website conversion rate testing- Interpret web analytics, demographic data, market research, and buyer behaviors as they relate to CRO efforts. Generate and execute strategies as they relate to findings.- Prepare monthly digital marketing campaign reports- Correct technical issues on the backend of website- Champion CRO best practices for clients- Direct the design of banner ads/landing pages, assuring that all web functionality is operating properly Percentage Breakdown5% analyzing clients' competitors5% working in the backend of websites/fixing technical issues10% managing external resources for CRO projects (i.e. Freelancers)10% creating reports for client campaigns15% analyzing data, identifying deliverables25% client strategy and analytics30% performing and analyzing A/B testing and other assessmentsNote: The Digital Advertising Analyst is a client-facing positionTrainingOur “Bootcamp” web marketing training program will be provided for new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.On-site, state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and monthly Lunch-and-Learns.What You'll GetOpportunities for GrowthWebFX grew 250% over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.Potential Promotional Path for Digital Advertising Analyst:Digital Marketing Research ConsultantDirector of Digital MarketingSr. Digital Marketing Research ConsultantCompensationNegotiablePotential additional bonus or salary may be offered for GPA's of 3.8 & graduating with high honorsCandidates interested in the Digital Advertising Analyst position may also have interest in: Digital marketing, online marketing, digital advertising, paid advertising, search marketing, inbound marketing, web marketing, social media, content marketing, PPC, SEO, SEM, blogging, Facebook, research, communications, etc.WebFX Perks & BenefitsFlexible SchedulePet Friendly OfficeProfit SharingLittle Amps Coffee & Tea BarYogaOn-site Fitness Center150% Company Match Of Personal Charity DonationsSupplemental Insurance401K With Company MatchingGenerous Paid Time OffEmployee Wellness ProgramFXLearns LibraryActivity GroupsHumanitarian TripsHealth/Vision/Dental CoverageNew Parent SupportCasual Dress CodeHome Buyer ProgramPersonal Desk FundGreen Commute BenefitsPawternity Leave