Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So, if you think you have what it takes, but don’t necessarily meet every single point on one of our job openings, please still apply. We’d love to consider your application and see if you could be a great fit! 

At Wayspring, we are committed to furthering our value of Equity & Inclusion throughout our recruiting practices. We seek diversity of background and opinion, as we think these attributes improve the performance of our company and are the right thing to do for our communities. We recognize and remove barriers to success within our company and communities. We seek to build a recruiting process that is inclusive and fosters diversity.

Why Wayspring?

We are passionate about breaking barriers alongside those facing substance use disorder. Whether you’re in the field or in the corporate office – our mission is felt, and your impact is recognized. There is no inner circle, and we all have a seat at the table. Leaders are accessible and silos are avoided. We respect your craft and love to be challenged. We invest not only in our mission, but in each other. Internal promotions and cross departmental trainings are the norm – you grow, we grow. At Wayspring, we don’t just see you as an employee, we see you for who you are. a whole-person – with hobbies, pets, families, and lives outside of work. Our flexible schedule and flexible work environment options help you to create and maintain the work-life balance you need most.

Overview of the Senior Director of Marketing and Communication Role

We are seeking a Senior Director of Marketing and Communication to join our growing team. This role will have one direct report and will report into the Chief Growth Officer. The Senior Director of Marketing and Communication should have experience in a high growth, start-up environment with a proven track record of building and implementing marketing strategies, both internally and externally.

Responsibilities of the Senior Director of Marketing and Communication

• Leverages understanding of healthcare and the population we serve to develop internal and external marketing plans, communications, content (provider documents, patient/member communications, brochures, press releases, byline articles, blogs, presentations, etc.).
• Collaborates with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing initiatives and products, internally and externally.
• Establishes brand standards, guidelines, and marketing messaging for Wayspring internal departments, health plan clients, member communication and business development initiatives.
• Oversees production of all creative services, including the review and production of all marketing materials.
• Identifies short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.
• Understands key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.
• Owns and manages the Wayspring website and social media sites (LinkedIn and Facebook)
• Source, attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Understands and foresees internal and external risks and deploys communication strategies to ensure Wayspring’s reputation is in alignment with company values.
• Assists in growth initiatives, including request for proposals and business development communication strategies and implementing business development marketing initiatives.

Requirements & Preferred Qualifications

• Bachelor’s degree in marketing or related field
• Five plus years of experience in a lead marketing role, ideally within a value based care organization in high growth mode
• Successful track record in creating and executing marketing and communications campaigns
• Excellent leadership, communication, and decision-making skills
• Strong copywriting skills
• High competence in project and stakeholder management

Company and Benefit Summary

Wayspring has reimagined substance use disorder treatment. We provide individualized care, delivered with a peer-centered approach. We focus on making sure patients have their basic needs met, like access to care, economic stability, and connection to relationships and community. Then we help each person find their own way to wellness.

• Medical, Dental and Vision Insurance Options
• Company funded HSA
• Monthly Gym Allowance
• Paid parental leave – all parents included
• Company paid short term disability, long term disability and life insurance
• Generous 401k match
• Premium Employee Assistance Program, inclusive of counseling sessions
• Company Contributions to Future Minded Savings (think 529, HSA, Student Loan Reimbursement, and Emergency savings fund)
• Generous PTO package (accrual policy based on years of service) and an additional 10 paid company holidays