18 Paid Search Specialist Jobs in Chicago, IL
W.W. Grainger, Inc. is Hiring a Paid Search Specialist Near Chicago, IL
- Responsible for acquiring new customers and generating orders through execution of core Paid Search marketing programs: RLSA and general remarketing, PLA, YouTube, GDN, acquisition, nurture and growth initiatives
- Execute the day-to-day tactics to improve Paid Search revenue, new customers, site traffic, conversions, margins, incremental ROAS and CPA
- Plan Paid Search projects, maintain targeted budget, develop strong internal and external relationships and control risks
- Support and translate marketing strategies into successful PPC campaigns that are on time, on budget and result in desired outcomes
- Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns
- Responsible for forecasting and budgeting of channel
- Work with Strategy, Product Management, Ecommerce and other internal business partners to provide product merchandising support and proactive customer-centric campaign recommendations
- Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account
- Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation
- Optimize keyword portfolio through testing, bid management, campaign structures, extensions, etc. across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)
- Participate in MSA, SOW contracts, addendums and vendor reviews with Vendor Relationship team
- Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams
- Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
- 2 years of experience in managing large PPC programs for well-established online retailers
- Agency or advertiser-side experience a plus
- Strong understanding of search engine marketing process and best practices around campaign structure and optimization
- Ability to navigate and generate reports from analytics suites such as Omniture, CoreMetrics and Google Analytics
- Strong project and time management skills with attention to details and focus on quality of results
- Experience collaborating between organic and paid search programs
- Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)
Our programs provide choice and flexibility to meet your individual needs. Check out some of the benefits available to you with Grainger (may vary based on hours worked):
- Medical, dental, vision and prescription drug coverage
- Paid time off (PTO) and up to 12 company holidays per year (dependent on home province)
- Life insurance coverage, including spousal and dependent life insurance.
- Employee Family Assistance Program to help team members with physical, emotional, mental, financial and other concerns
- Registered Retirement Savings Plan & Defined Contribution Pension Plan to help you save for your financial future
- Educational & Professional Membership Fee Assistance program
- Employee discounts, team member perks and more!
Job Summary
Full Time
Wholesale
$80k-104k (estimate)
04/13/2024
06/11/2024
grainger.com
LAKE FOREST, IL
15,000 - 50,000
1927
Public
DONALD G MACPHERSON
$10B - $50B
Wholesale
Related Companies
About W.W. Grainger, Inc.
Grainger is an Illinois-based industrial supply company that distributes MRO products such as fasteners, adhesives, and pipes for the commercial sector across US and Canada.
The job skills required for Paid Search Specialist include Google Analytics, Advertising, Search Engine Marketing, Bing, Initiative, Time Management, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Search Specialist positions, which can be used as a reference in future career path planning. As a Paid Search Specialist, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Search Specialist. You can explore the career advancement for a Paid Search Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Search Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Search Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Paid Search Specialist job description and responsibilities
Most of the daily tasks revolve around online advertising via PPC campaigns as a result.
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A marketing professionals who optimize and manage paid online search marketing for companies.
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Owning and managing paid search campaigns across various client objectives.
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Devising strategy, community management, creative directing, customer service, copywriting and analyzing data.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Paid Search Specialist jobs
Learn How to Use Data Analysis/Reporting tools.
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Get a Digital Marketing Certification.
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Stay Updated on the Latest Digital Marketing Trends.
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Get Experience Required for Certified Quality Engineer Certification.
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Step 3: View the best colleges and universities for Paid Search Specialist.
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