The Marketing Associate is responsible for assisting the executive marketing director with tourism and event marketing. Monitoring market trends, create marketing/advertising campaigns, develop and maintain creative content calendars; supporting Visit Madison, Inc. tourism initiatives. Which includes but not limited to website management, social media, public relations, branding, sales, photography, marketing, advertising, graphic design, video production/editing, data analyzing, technology, as well as communication and coordination activities.

Key Responsibilities:

• Assist with engaging, monitoring and auditing social media channels; and staying abreast of trends
• Manage content calendar and create content for multiple platforms, such as but not limited to: social media, website, blogs, travel writers/influencers/content creators & press releases
• Maintain daily updates on VisitMadison.org
• Maintain VMI monthly Email Marketing program
• Maintain User Generated Content (UGC) platform
• Maintain performance metrics relative to goals and analyze data for making decisions
• Assist with developing and executing media relations to generate destination coverage
• Assist with planning, implementing, and monitoring marketing campaigns and developing ways to improve
• Assist with the production/management of the experience guide, marketing and collateral materials
• Assist with promotional activities and event committees/organization(s)
• Conduct research and analyze data to identify and define audiences
• Document processes and procedures of the position

Desired Skills and Experience:

• 3-5 years’ marketing experience in a role managing marketing communications/social media/developing marketing campaigns; Bachelor’s degree in marketing, communications, business or related field preferred
• Exceptional organizational skills with rigorous attention to detail, multitasking and strong project/time management skills
• Demonstrated passion and aptitude for marketing, travel & tourism industry a plus
• Excellent interpersonal, verbal, storytelling and written communication skills
• Demonstrated experience/knowledge with the following:

o Social Media Management/Strategy (Paid & Organic)

o Creative Content or Content Calendar Management/Strategy

o Data analytics (Google analytics certified and/or GA4 experience, social and/or other)

o Email/SMS Marketing

o Digital/Online Advertising

o Media relations principles/ Community engagement (social & otherwise) / Influence marketing

o Graphic design, Adobe Creative Suite a plus

o SEO and Web-base knowledge, WordPress a plus

• Passion for creating campaigns that put the visitor at the center of the marketing experience
• Team player with a willingness to jump in and help with any project, no matter how small
• Event planning and execution is a plus.

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties.

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**At Visit Madison Inc, we are actively exploring options for providing health benefits to employees. While they are not available today, we anticipate offering health benefits soon.

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Please send cover letter and resume via email to: contact@visitmadison.org by May 22, 2024.

Job Type: Full-time

Pay: $40,000.00 - $44,000.00 per year

Benefits:

• 401(k) matching
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Do you feel comfortable engaging with people?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)
• social media and communications: 2 years (Preferred)
• Digital marketing: 2 years (Preferred)
• Creative content writing and calendar management: 2 years (Preferred)

Ability to Relocate:

• Madison, IN 47250: Relocate before starting work (Required)

Work Location: In person