Description

Virginia MetalFab is looking for motivated and energetic individuals to fill the internship role in Marketing.

WHO YOU ARE IN THIS ROLE

As a Marketing Intern, you'll play a crucial role in shaping our brand, creating eye-catching content for social media, SEO, and various marketing campaigns. Your creativity and problem-solving skills will be essential as you develop strategies to engage our audience and boost our brand's appeal. In this role, you'll learn to balance creativity with strategy, working both independently and as part of our dynamic team. This is a fantastic opportunity for you to get hands-on experience in marketing, perfect for ambitious high school students ready to make a mark!

VIRGINIA METALFAB

Virginia MetalFab was founded in 2002 to provide the equine industry with high-quality manufactured and customized products. Since then, we’ve diversified to provide fabrication and manufacturing services to companies in a wide range of industries. Today we manufacture metal parts and assemblies for a wide range of industry leaders in the energy, utilities, transportation, and technology industries.

WE HAVE AMAZING PEOPLE!

At VMF you'll be among passionate individuals from all walks of life. We have outdoor enthusiasts, tech-savvy gamers, creative musicians, and so much more. Our team is a blend of families, singles, and, most importantly, happy and positive people. Here, you're not just joining a workplace; you're finding a community where friendships flourish. We're excited for you to bring your unique self to our team, and we equally encourage you to invite your friends to be part of our vibrant and welcoming family!

FUNCTIONS OF THE JOB

• Content Creation and Management: Develop and collect engaging content, including images and videos, for marketing campaigns. This may involve coordinating photoshoots and video shoots, and ensuring all content aligns with VMF’s brand image and business goals.
• Digital Presence Oversight: Regularly update and maintain the company's website with current, accurate, and engaging content. Analyze content marketing data to optimize SEO and improve online visibility.
• Social Media Strategy: Utilize Buffer to schedule and oversee content across multiple platforms such as LinkedIn, Instagram, Facebook, TikTok, YouTube, and Twitter. Engage with the audience to foster community presence, analyze engagement data, and identify trends to anticipate consumer needs.
• Virtual Engagement: Create a Matterport virtual tour of the VMF shop/facility to support client onboarding and enhance engagement.
• Recruitment Marketing: Design and publish compelling job postings using platforms like Canva to draw in top talent and improve customer retention through targeted messaging.
• Marketing Material Production: Craft high-quality marketing materials, including brochures, flyers, and digital ads, that resonate with the company’s target audiences and contribute to increased brand loyalty and profitability.
• Strategic Content Planning: Develop and execute content strategies to attract and retain the company’s target demographics, ensuring all initiatives are cohesive and support VMF’s overall marketing goals.

HOURS

Dependent on availability, business office hours 7am-4pm M-F

Requirements

POSITION QUALIFICATIONS

Competency Statement(s)

• Communication, Oral: Ensure effective and clear conveyance of marketing messages and strategies in discussions with team members and clients, confirming mutual understanding and appropriate responses.
• Accountability: Accept and embrace the responsibility for all marketing-related actions and decisions, being a reliable point of contact for marketing tasks.
• Accuracy: Apply meticulous attention to detail in creating and disseminating marketing content, managing social media posts, and updating the website.
• Safety Awareness: Conduct all marketing activities with an emphasis on safety, particularly when using technology or equipment for creating digital content.
• Research Skills: Perform thorough and critical research to gather visual content and market data, supporting the marketing strategies and social media initiatives.
• Problem Solving: Show resourcefulness in resolving marketing challenges and multitasking in a dynamic environment, ensuring effective management of concurrent projects.
• Innovative: Demonstrate creativity in developing marketing materials and utilizing digital platforms to enhance the company's market presence.
• Conceptual Thinking: Engage in abstract and strategic thinking to aid in the planning and execution of marketing campaigns and social media engagement.
• Analytical Skills: Utilize analytical abilities to evaluate marketing performance data and adapt strategies for improved outcomes.
• Organization: Manage and prioritize a diverse set of marketing tasks, from content scheduling to virtual tour development, ensuring organized and timely completion.

SKILLS & ABILITIES

Age: At least 16 years of age.

Education: In process of obtaining HSD or GED 

Experience: Social media, content creation and strong technical proficiency in modern marketing tools. 

Computer Skills: Proficient with or the ability to quickly learn production software or other company systems. Proficient with Microsoft Office Suite. 

Certifications & Licenses:

Other Requirements: Excellent verbal and written communication skills. Excellent interpersonal skills with experience in handling multiple tasks in a fast-paced environment. Able to wear PPE in the shop area.

Physical Demands

Lift/carry - Up to and including 21-50 lbs. occasionally.

Push/pull - Up to 26-40 lbs. occasionally.

WE ARE LOOKING FORWARD TO HEARING FROM YOU!