Overview:
Facing cancer takes great strength and courage. It also takes an exceptional team of medical professionals who utilize the most advanced treatments and technologies while providing the highest level of compassionate care each day. Virginia Cancer Specialists is looking for a Director of Marketing and Practice Growth to share our story with patients and referring providers in the community. If you're looking for a career that gives back, this is an exciting opportunity for you.
The ideal candidate for director is a collaborative and dynamic professional who can deploy successful marketing campaigns and develop marketing strategies using internal and external data to achieve the practice's goals for annual and long-term growth. The director will also be responsible for assessing the impact of marketing and sales activities, guiding sales planning, and recommending alternative business solutions. They must combine judgment, extensive experience, and business knowledge to make sound decisions.
Responsibilities:
The director oversees a marketing manager, as well as a team of oncology liaisons responsible for building relationships with referring physicians, collectively focusing on oncology, surgery, and hematology referrals to the practice. In this supervisory capacity, the director provides direction on sales planning, analysis, and targeting and development of territories. In addition, candidates should have creative project management experience, convey an aptitude for staying calm and effective while managing multiple demands, and have experience working in fast-paced and matrixed organizations.
ESSENTIAL SKILLS:

• Excellent leadership, communication, and decision-making skills
• Strategic thinker who understands how to drive profitable growth
• Skilled decision maker with strong emphasis on data, trends, and market analytics; proficient with CRM and business intelligence reporting, preferably Salesforce and Tableau
• Creative project management and team experience required
• Experience developing and executing marketing strategies to achieve annual and long-term growth
• Experience with Salesforce and Tableau preferred
• Excellent written, verbal, and presentation skills; proficient in MS Office (Outlook, Excel, Power Point)

RESPONSIBILITIES:

• Develops and implements a cohesive statewide practice brand identity for all mediums, including print, TV, radio, and digital. Responsible for the ongoing management of the practices brand identity including the education of vendors, employees, referring physicians and the community.
• Directs the production of all printed marketing collateral, signage, videos website and other digital assets. Liaises with copywriters, content owners, customers, and outside vendors to manage projects, including administrative responsibilities (such as approvals and budgets) required to complete the project.
• Responsible for executing media requests including drafting public relations materials, coordinating interview requests and responses, and serving as practice spokesperson.
• Writes requests for proposals, sources for vendors, and negotiates contracts within budgets to achieve business results with approvals.
• Works closely with corporate practice growth and marketing team on hiring, training assessments, and development of liaisons. Enforces adherence to The US Oncology Network policies.
• Develops and implements practice growth strategy in core markets and continually foster growth with the practice through liaison and/or marketing activities.
• Supervises the oncology liaisons (sales team) in their role, including, but not limited to: sales planning, analysis, targeting, reporting, and development of their territories. Ensures referral feedback/issues are addressed appropriately. Work with corporate practice growth training assessments, and development of liaisons team.
• Work with team to maintain ongoing communications with referring physicians and/or their office staff, including peer-to-peer, routine or follow-up visits, emails, and phone calls.
• Supports practice growth by the management of liaison efforts through referring practice visits, tumor boards participation, community events, cross-business collaboration, and business-to-business strategy.
• Assesses and reviews performance of liaisons through regular impact performance reports (both financial and metric based)
• Supervises the marketing team in their role, including, but not limited to, marketing duties, campaigns, market research, meeting deadlines and KPI. Support marketing collateral as needed for the liaisons team and practice.
• Supports practice growth efforts through marketing team with community events, tradeshows, sponsorships and overall community outreach direct to patients
• Utilizes CRM, market analysis, trends, and performance reporting to develop sales/marketing plans, and track practice growth.
• Supports practice growth efforts through practice visits, tumor boards participation, community events, tradeshows, cross-business collaboration, and business-to-business strategy.
• Executes administrative duties, including managing budget, travel expenses, and timely completion of expense reports

Qualifications:
MINIMUM QUALIFICATIONS:
Bachelor's degree in marketing, business administration, or a related field. MBA preferred, but not required. Minimum seven (7) years of marketing and/or sales experience, preferably in a HealthCare environment, with at least 5 years at a management level. Extensive corporate or healthcare marketing work experience with progressively more responsibility required.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by the director to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the director may need to use their vision and hearing, including the ability to clearly see and distinguish colors. Position requires standing and walking for extensive periods of time. Occasionally, the director may need to lift and carry items weighing up to 40 lbs. While performing the duties of this job, the director is required to be present within the assigned territory/region during regularly scheduled business hours.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those the director will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment and requires extensive interaction with corporate and network management and outside technical experts and vendors. Work will involve in-person interaction with co-workers and management and/or clients, outside technical experts, and vendors. May have contact with patients. In-office position and travel between practice sites is required via automobile. This position may require working outside the office in order to call on clients and build relationships.
Join us at Virginia Cancer Specialists!
The US Oncology Network is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.