Supervision

Reports to: Director of Business Line

Come grow with us!

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating 36 years of excellence, carrying on the same entrepreneurial spirit and innovation we’ve had since 1987. Our brand and products are well known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest.

Your Role and Impact

The Product Manager (PM) will be responsible for the overall success of all product lines in the accessory category. You will develop, manage, and strategize all activities, achieving goals of market positioning, revenue, market share and profitability.

Day to Day Responsibilities

50% of time should be spent in planning:

• Recommend new product opportunities through market analysis, industry / technology trends, and “Voice of Customer”.
• Develop business strategy for assigned products. This includes how the product is positioned in the market, within the category’s product portfolio, and how it contributes to the company’s strategic objectives. 
• Manage assigned products through their complete product life cycle by direct participation and leadership in all cross-functional activities. This includes managing the product from launch, through the maturity cycle, and end-of-life transitions.
• Recommend pricing and promotional strategies for all current and new products to ensure their competitiveness within the target market. Concurrently, monitor the products gross / net margins and ensure the product is meeting the company’s financial and or strategic expectations.
• Provide forecast for assigned products’ market demand and financial results that include sales revenue, market share, gross / net product margin, and promotional cost.
• Create demand generation plans for existing products and / or new technology. The plan may include programs that help switch market demand from a competitor’s products to ours.
• Keeps abreast of industry trends, competitive moves, and development trends for the purpose of enhancing overall market knowledge.

30% of time should be spent in customers, sales support and press relationship:

• Accountable for being the “Product Champion” and key company spokesperson for the responsible products (product lines). Understands the product, channel characteristics, and competitive forces for the channels the products are targeted at. Develop and implement the strategies and tactics to ensure the product line success in its targeted market.
• Capable of presenting to Field Sales team, internal / external customers, and press ViewSonic corporate strategy, as well as responsible products’ technical roadmap and regular updates.
• Responsible for feedback follow-throughs of product development, pricing, and programs. Make recommendations for these opportunities.
• Able to travel with the Field Sales team for customer visits, customer sales training, and customer event supports; with the PR group for press tours; and with Marketing and Sales team for trade show / road show support. Overseas travel may be required for global product planning meetings.

20% of time should be spent in coordination, communications and training:

• Drive and coordinate with MarCom and Channel Marketing Departments the development of market launch strategies, product positioning statements, functional specifications, ad copy, WEB information, sales training information, and ensure they are disseminated to the appropriate parties.
• Interface between Sales, Customer Service, and Product Development teams, to ensure product enhancement opportunities and quality feedback are proactively communicated for inclusion in the design cycle
• Participate in international conference calls for product development updates, supply updates and problem area / action plan identifications.
• Conduct Company’s new hire training, sales training, customer training, PR briefings through Webinars, sales meetings, customer visits or PR tours.

Your Profile

• BA/BS degree in Business or related field, MBA preferred.
• 3 – 5 years of experience in a product management or product marketing responsibility.
• Must be self-motivated, energetic, creative, mathematically and analytically inclined with experience in strategic planning.
• Must have some experience in “classical” marketing and motivating distribution channels.
• Ability to work in a fast pace, dynamic environment and participate in conference calls with Asia on a regular basis or as situation requires.
• Results-driven and have the ability to coordinate well with different functions.
• Strong presentation, writing and verbal communication skills.
• Proficient PC skills including MS Word, Excel, and PowerPoint.
• Ability to travel up to 25% of the time

What’s in it for you:

• Medical, Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment

Work Environment & Requirements

• Environment: Hybrid, 3 days in office, 2 days remote (local off-site.)
• Travel: Up to 25% travel, mostly to attend major tradeshows with occasional customer visits
• Physical Effort: Work requires infrequent physical demands
• Hazards: Negligible, little or no exposure to hazards

At ViewSonic, our mission is to provide excellence in visual experience by combining, products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.