Under the guidance and supervision of the Deputy Director of Development (DDOD), and working closely with the Chief Development Officer (CDO), the Annual Fund Manager (AFM) will have primary responsibility for ensuring a successful annual fund (gifts under $1,000) and related campaigns and appeals – growing the membership base, renewing and upgrading individual donor support, and strengthening relationships with current members below the major donor level. The Annual Fund Manager will also play a key role in the production of fundraising and virtual events, particularly around strategizing and creating mailing lists.
This position also oversees the donor database and donor acknowledgements, helps establish and implement data-entry policies and procedures to ensure data consistency and quality, and leads efforts to develop philanthropic strategies.
The Annual Fund Manager is a member of the Development and Communications team, works closely with all team members, and supports functions and activities to help grow private revenue.
Essential Functions:
Annual Fund Campaigns
- Working closely with the DDOD and the CDO, the AFM oversees the strategy development, copy, design, and implementation of all direct mail solicitations (appeals, newsletters, postcards, etc.) to increase the number of donors, prospects, and overall giving.
- Strategizes and manages a detailed schedule of direct mail activities and ensures the appropriate review of copy and mailing list selection. Manages staff, vendors, and consultants for strategic input, copywriting, design, production and mailing.
- Works with the DDOD and CDO to create the Annual Fund budget and to manage expenses.
- Oversees VPI’s monthly giving program, long-term giving program, and tribute gifts, assessing and strategizing new opportunities to promote and cultivate program participation.
- Works with the DDOD and CDO to determine solicitation strategies for increased giving opportunities within the Annual Fund, develops strategic donor recognition opportunities, and facilitates the transfer of these donors between Annual Fund and Major Gifts.
- Writes copy and disseminates acknowledgment letters for use by the AFM, DDOD, CDO, ED, and other staff when appropriate.
Annual Fund Fundraising
- The AFM will be assigned a portfolio of 150 Annual Fund donors and some major donors whom they will cultivate and steward, each with a moves management plan to more deeply engage each person.
Systems and Database
- Manages all aspects of the CharityProud database including data integrity, updates, improvements, and corrections.
- Serves as primary liaison with CharityProud and any other vendors which support donor base operations.
- Develops and executes effective and efficient systems to manage data connections and transfers between CharityProud and other systems.
- Produces queries, reports, and lists needed for Annual Fund and by Development staff as needed for mailings, events, and moves management.
- Accesses trainings to stay on top of best practices in donor base management and to utilize CharityProud to best support fundraising and the cultivation, stewardship, and acknowledgement of donors.
Gift Entry and Acknowledgements
- Entry of gifts into donor base with accurate information and appropriate program allocation.
- Ensures timely acknowledgement of all individual gifts, producing and disseminating acknowledgement letters/tax receipts.
- Writes copy for all acknowledgement emails and letters, changing copy to reflect specific appeals or time of year.
- Conducts personal acknowledgement outreach via email or phone to donors making gifts of under $1,000 (with exceptions).
- Responsible for downloading gift information from various giving platforms and coding for the Finance department.
- Disseminates annual tax information to members of the monthly giving program.
- Acknowledgement of gifts made in honor or in memoriam to honorees and memorial contacts.
Reconciliation and Reporting
- Works closely with the Finance Department on monthly and year-end revenue reconciliation and to provide auditing data.
- Works closely with the Finance Department on daily coding of cash gifts.
- Works closely with the Finance Department on the tracking and reporting of in-kind donations.
- Creates revenue reports for departmental use/analysis on a regular basis and at the request of other Development staff.
- Generates pledge reminders.
Event Support
- Helps manage data entry, acknowledgements, tracking of sponsorships and RSVPS, and guest lists for all events.
- Provides logistical support for donor fundraising and cultivation events.
Other Support
- Coordinates other (non-appeal) departmental mailings, including annual reports and charitable investment updates.
Non-Essential Functions:
- Represents Victory Programs to community agencies and individuals.
- Performs any other requests that, from time to time, are made by the supervisor.
Qualifications:
- Bachelor’s Degree or equivalent experience
- Minimum of 3 years’ experience successfully managing non-profit direct mail or other nonprofit marketing efforts
- Proven track record of engaging and motivating donors
- Outstanding analytical, creative, and strategic thinking skills
- Excellent verbal and written communication skills, exceptional interpersonal skills, strong organizational skills, and attention to detail
- Excellent user of office technology and information systems and donor databases
- Demonstrated ability to lead, collaborate, and build consensus
- Self-directed with the ability to work both independently and as part of a team
- A strong commitment to the mission of Victory Programs
Position Type: Full-time Exempt, 40 hours. Monday-Friday Hybrid, some evenings required
Rate: $64,000 annually
Victory Programs values a diverse workforce, as we collectively seek to create welcoming, inclusive and accessible environments for our employees and the people we serve. We strive to sustain healthy, functioning communities that respect and celebrate different experiences, identities, cultures and ideas.
Victory Programs has helped individuals and families in crisis for 45 years. Thousands turn to us yearly for shelter, sustenance, recovery, care, and professional, compassionate support. Most struggle with homelessness, substance use and mental health, and many live with HIV/AIDS. Our team of more than 200 staff across 19 programs works with people to develop and execute creative, safe solutions to the very real challenges our clients face.
Our benefit program includes a 75% health and 25% dental employer premium contribution, 100% employer paid disability and life insurances, 19 days of earned time in your first year, sick time, personal days, tuition remission, and a retirement savings opportunity.