// WHO YOU ARE // 
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

// DAY-TO-DAY // 

• Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously. 

• Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc. 

• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. 

• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions. 

• Create and analyze campaign performance reports to inform relevant teams. 

• Prepare research and insights to inform ongoing media recommendations. 

• Manage budget allocations and bid parameters to deliver most efficient results. 

• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends. 

• Constantly learn and experiment new effective bidding, ad placement, and management techniques. 

• Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation. 

• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets. 

• Participate in budget allocation for different channels and platforms. 

// WHAT YOU BRING // 

• Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients. 

• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing. 

• Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok. 

• Excellent organization, tactical, analytical/data management, Excel, and communication skills. 

// EXPERIENCE // 

• Google Ads: 1 year required 

• Meta (Facebook/Instagram) Ads: 1 year recommended