Job Title: Director for Communications, Marketing, Website and Publications

Department: Communications Hire Date: May 25, 2023

FLSA: Exempt Work Location: Auburn Campus

Employee Category: Administrative Staff Work Schedule: M-F, 8a – 5p

Reports to: Vice President for Percent Employment: 100%

Communications, Marketing, Website and

Publications

Supervises: None

I. Job Summary:
The Director for Communications, Marketing, Website and Publications will assist the Vice
President of Communications with communications and marketing projects including public
relations, publications, web content and social media, and advertising. This is a hands-on
position in a small team. The candidate must demonstrate experience in writing effective
news releases and working with the media, engaging social media, and effective, engaging
written communications in publications. The candidate is required to be the digital
photographer/editor, have graphic design skills for marketing and advertising work using the
Adobe Creative Suite package and be able to work under tight deadlines. This position
requires an outgoing, dynamic personality and team attitude to work with many different
divisions and individuals across the campus and with other Communications team members
across all College locations.

II. Job Duties:

The Director for Marketing, Website and Publications will assist the Vice President with:
Communications, Publications and Marketing:

1. News Media: Write effective news releases to distribute to local media to keep the

community informed of college achievements and events. Build relationships as liaison

to the local media for interviews and events. Promote the College and assist the Vice

President, the Dean and the President with publicity for functions or events, as well as

public relations as assigned by the Vice President.

2. Social Media: Responsible for promoting the College through its social media channels

by curating and writing effective and engaging content, graphics and photography to

grow awareness and interactivity. Track engagement and create quarterly reports on

analytics.

3. Publications: Responsible for writing, project coordination, design, production,

proofreading, and in charge of meeting deadlines as assigned for VCOM and affiliate

branded communication projects such as development materials, admissions or

promotional materials and collateral, publications, advertising, and videos as required.

Oversees, reviews, and seeks proper approvals for campus publication duties including:

campus submissions editing, gathering submitted news and contacting sources for

information and photos for the website, and other external or internal publications as

assigned.

4. Branding: Serve as campus contact for merchandise approvals and gatekeeper for the use

of the VCOM brand, including official logos, name and colors.

5. Responsible for print materials, social media and publicity for college events associated
with development, recruitment, and college wide activities, including but not limited to:
Orientation, White Coat Ceremony, Accepted Students Day, Community outreach,
Research Day, Graduation week activities, and Development activities such as dinners,
fundraisers, student organization functions, etc. Some of these events requiring coverage
throughout the academic year will occur on evenings and weekends outside of the
normal work week. Works collaboratively with College Development and Alumni
Relations on projects for the college including fundraising and special events as assigned
by the Vice President.

6. Serve as one of the primary photographers for the college taking digital photos for
events listed above, sometimes occurring on evenings and weekends, editing photos as
needed, and other events as assigned. Organizing and archiving of all images and print
production files.

7. Other duties as assigned

Web Sites:

8. Works with Communications graphic designer or other team members for campus-

specific content development for VCOM website news and social media. Serves as the

campus liaison for VCOM or affiliate websites, providing or posting content, photos or

photo galleries and other social media as assigned.

9. Providing the Director of Web Services with campus specific website content updates as

needed.

III. Required Qualifications:

• Education: Bachelor’s Degree –A bachelor's degree in communications, media, or a

• Licensure or certification: none

• Portfolio: Along with your resume, please submit a hyperlink to an online web portfolio

Skills required for this position include:

• Must have minimum of 6-8 years of demonstrated professional experience in

communications, writing and editing, design and web/social media.

• Experience managing and curating content for multiple social media accounts.

• Strong editing and proofreading skills.

• Demonstrate a high level of proficiency with Adobe Creative Suite/Cloud

• Experience in website content management.

• Team players who are committed to their careers, and maintaining ongoing