POSITION SUMMARY

Responsible for managing marketing programs for the VA home care services and Private Pay homecare.

Establishes and maintains relationships with customers and referral sources.

Responds to requests and concerns.

Hours to be worked for this position may vary.

REPORTS TO Director of Business Development

QUALIFICATIONS:

• Previous experience in healthcare management or marketing, preferably in home health care/home care

• Demonstrated ability to develop relationships with sources within/connected to the VA or currently has established VA connections

• Previous experience in growing a private pay census

• Excellent verbal, written communication skills

• Demonstrated organizational skills, flexibility, assertiveness, and team orientation

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

1. Manages marketing operations and establishes and implements marketing initiatives.

2. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.

3. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payors.

4. Participates with the management team in strategic planning activities, identifying opportunities to improve services and better meet customer needs.

5. Maintains comprehensive knowledge of the Agency's markets, key referral sources, and position in the market related to competitors.

6. Develops and maintains information on available community resources, and assists customers and staff in accessing services or information.

7. Participates in the weekly Agency evaluation in areas of marketing, program development, growth and expectations.

8. Prepares reports of marketing activities and effectiveness.

9. Works collaboratively with office staff to assure consistent messaging to the customers and the community.

10. Other activities as directed.

Compensation:

Based on experience