1 Head of Marketing Job in Lancaster, CA
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USL Antelope Valley is Hiring a Head of Marketing Near Lancaster, CA
- Develop the overall roadmap, strategy, and execution of marketing plans for USL AV games and hosted events including, branding, sales collateral, website, team app, digital, and social media assets
- Develop the annual media plan and oversee the campaign execution to ensure spend is meeting objectives across all channels
- Collect, analyze, and interpret campaign performance data to make data-driven optimizations for current and future campaigns
- Lead the annual planning process and oversee execution of USL AV marquee fan activations, group ticket nights and theme nights
- Collaborate with the Ticket Sales and Partnerships to build and execute marketing campaigns that directly impact revenue for Partners, Single Game tickets, Group tickets, and Full Season tickets. Align the promotional calendar with Ticketing regarding themed nights, promotional offers, and fan giveaways
- Own the overall USL AV game day experience by managing the end-to-end fan journey from arrival at arena, in-game programming, and post-game fan experiences
- Oversee the development and execution of an annual calendar of tentpole events and initiatives that grow the fanbase by authentically connecting with the diverse soccer community in the Lancaster area
- Develop the seasonal assortments in collaboration with internal design team to drive additional streams of revenue and increased fan engagement
- Provide oversight and development of Marketing team, including social media coordinator and content team
- Coach, mentor, and develop the Marketing team, while promoting a culture of high performance and continuous improvement that values innovation and a commitment to excellence
- Oversee the Marketing department’s budget, including paid media, game promotions, consumer products/retail, and events
- Track record of developing and implementing marketing strategies that have consistently met or exceeded planned revenue and strategic objectives
- Experience using marketing as a tool for driving sales by creating demand and motivating consumers to purchase
- Ability to think critically; research, recommend and implement solutions effectively
- Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
- Ability to multi-task, prioritize, and manage time effectively
- Possess and demonstrate an extremely strong proficiency in communication skills, both written and verbal. Comfortable and experienced with public speaking and group presentations
- Excellent judgment and ability to develop, leverage and maintain relationships
- Organized with consistent attention to detail
- Ability to work flexible hours, including evenings, weekends, and holidays and the capability to travel as required
Job Summary
Full Time
$195k-252k (estimate)
03/14/2024
05/30/2024
The job skills required for Head of Marketing include Leadership, Initiative, Digital Marketing, Planning, Presentation, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Head of Marketing. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Head of Marketing. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Head of Marketing positions, which can be used as a reference in future career path planning. As a Head of Marketing, it can be promoted into senior positions as a Chief Marketing Officer that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Head of Marketing. You can explore the career advancement for a Head of Marketing below and select your interested title to get hiring information.
If you are interested in becoming a Head of Marketing, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Head of Marketing for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Head of Marketing job description and responsibilities
The head of marketing builds programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.
03/12/2022: Olympia, WA
They are responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
02/17/2022: Anaheim, CA
They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.
02/18/2022: Ogden, UT
The head of marketing organizes and manages marketing campaigns to raise awareness of and generate demand for products and services.
04/27/2022: Spartanburg, SC
The head of marketing leads marketing teams, guiding them to complete projects and meet marketing objectives.
04/05/2022: Great Falls, MT
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Head of Marketing jobs
Get an education and earn a Bachelor’s degree in marketing.
04/17/2022: Boston, MA
Join professional marketing associations, and learn from other marketers.
04/14/2022: New Brunswick, NJ
Learn about fashion marketing and communications, understand today’s commercial demands and anticipate those of the future.
05/05/2022: Killeen, TX
Gain a deep understanding of the major marketing functions such as buying, selling, financing, transport, warehousing, risk bearing and standardization, etc.
03/03/2022: Cedar Falls, IA
Going deeper, understanding the drivers of awareness, leads, and sales through data analysis will help the head of marketing to make better strategic marketing decisions, spend marketing budgets more effectively, and drive better results long-term.
04/10/2022: Fairbanks, AK
Step 3: View the best colleges and universities for Head of Marketing.
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