Responsibilities / Duties :

• Grow the email channel to support device unit attainment goals.
• Drive the creation and implementation of new automated email programs.
• Build email campaigns and execute traffic-driving efforts to support sales of devices.
• Develop robust A / B and MVT testing programs to optimize for sales and unit sell through.
• Reporting on progress against goals and relevant email metrics to senior management.
• Assist in the development of the vision and strategy for the email / CRM roadmap.
• Editing (XML, HTML) and publishing content to site via CMS

Basic Qualifications :

• years of experience designing and executing digital marketing campaigns, including email, on-device / mobile, and / or display.
• Writing customer-facing copy that is on-brand, relevant, and tailored to the online customer.
• Proficiency with Content Management Systems and ability to edit basic HTML and XML
• years’ experience using SQL and similar queries to analyze data.
• Must be comfortable with Excel and capable of manipulating data to perform both high level and more granular analysis.

This includes familiarity with VLOOKUP’s, Pivot tables, and other such functionalities.

• Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management.
• BA / BS required.

Preferred Qualifications :

• Experience managing large scale email marketing programs.
• Experience with A / B or multivariate testing.
• Experience with customer segmentation, profiling, and targeting.
• Proficiency with analytics tools and web traffic reporting
• Have relentlessly high standards and a high attention to detail.
• Ability to conceptualize, scope, and execute projects to strict deadlines.
• Confident, self-motivated individual with strong, demonstrable bias for action
• Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment.
• Experience in enterprise marketing, business audience, AI, or technology.

Must have skills :

• Experience working with medium to large organizations, metrics-based organization, and team collaboration.
• years of experience designing and executing enterprise marketing across varying media and platforms.
• Experience with AI-related technology.

Last updated : 2024-03-27