Position Overview

The Marketing Operations and Digital Coordinator plays a pivotal role in the successful execution of marketing initiatives. The primary responsibility is to ensure seamless coordination and implementation of various marketing activities, including digital campaigns, lead management, and materials coordination. This role demands keen attention to detail, strong organizational skills, and the ability to juggle multiple projects simultaneously. Contributions directly impact company growth and success by optimizing processes, maximizing efficiency, and delivering exceptional results.

This is an in-office position in Fort Worth, Texas.

Duties and Responsibilities

Digital Marketing

Collaborate with brand managers in the formulation of digital strategies to build a lasting connection with customers, plan and monitor the ongoing company presence on social media, launch optimized online adverts through various channels, be involved in SEO efforts, assist with designing and developing promotional emails and organize their distribution.

Lead Management

Utilize customer relationship management (CRM) software to track and manage leads, collaborate with commercial excellence and brand to ensure smooth handout of leads and provide necessary support. This involves updating lead records, and mapping leads to assigned sales team members.

Virtual Marketing Activities

Coordinate the planning and execution of virtual tradeshows and webinars, from pre-event promotion to post-event follow-up. Liaise with internal teams and external vendors to ensure the successful implementation of virtual events, including platform setup, content development, and attendees’ engagement strategies.

Marketing Materials

Oversee the approval, production, and distribution of marketing materials, including brochures, flyers, presentations, and promotional items. Maintain inventory levels and manage distribution logistics for marketing materials.

Other Responsibilities

Supporting training and sales operations during preparation and execution of the National Sales Meeting, new hire training meetings, brand team meetings, and regional sales meetings when needed. Tasks may include event logistics, supply ordering, and on-site assistance.

Cross-functional communication to ensure successful execution of marketing and/or training activities.

Competencies

Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment

Excellent written and verbal communication skills

Highly organized with great attention to detail

Solution-driven and team attitude

Requirements

Minimum of two years in marketing operations, digital marketing or related roles

Proficiency in marketing automation platforms (HubSpot) and CRM systems (Salesforce)

Should possess a strong understanding of Microsoft Excel, PowerPoint, and other Microsoft Office Suite products

Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Work Environment

Indoors, in an office environment, with temperature control.

No adverse environmental conditions expected.

Limited overnight domestic travel required (roughly 5%).

Physical Demands

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; the ability to operate standard office equipment and keyboards.

The above description is intended to describe the general content, identify the essential functions of, and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

EQUAL OPPORTUNITY EMPLOYER. It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, sexual orientation, or any other protected status except where reasonable, bona fide occupational qualification exists.