Social Media Videographer - Strategic Communications and Marketing

Strategic Communications and Marketing

The University of Illinois Urbana-Champaign has many stories to tell. From Nobel Prize-winning theories to biomedical innovations to the birthplace of special education and accessibility standards, we have a 150 year tradition as a place where people refuse to accept “that's just how it is” as a suitable reason to stop asking hard questions. This is a university that forces the world to redefine the word “impossible” on a regular basis. The Strategic Communications and Marketing team at Illinois leads that storytelling through many channels, including video on digital and social media.

We’re looking for someone with creativity and talent to lead and create strategic video content on our main university channels. From YouTube to TikTok to new and emerging multimedia, we're looking to expand our short-form video presence significantly, and this position will work with our social and digital team to execute and build videos that effectively reach our target audiences and advance our university goals and priorities. This position will help shape the digital narrative we tell and play an integral role in developing the creative content that moves the university forward.

Job Summary

Responsible for planning, filming, editing and analyzing video content in support of institutional goals on a variety of social and digital platforms.

Duties & Responsibilities

Execute video for social media and other digital mediums

• Work with Senior Assistant Director of Social Media and Digital Strategy to develop, plan, execute, post and analyze video for University of Illinois Urbana-Champaign social media channels including TikTok, Instagram Reels, YouTube Shorts, Facebook and Twitter.
  Execute short-form video content for news stories and other needs in Strategic Communications and Marketing.
• Work with the Office of Enrollment Management and social media interns to coordinate and collaborate on video content for the main university channels.
• Record campus life, interviews, and stories for content using various devices including professional video cameras, still cameras and phones.
• Coordinate on-site technical details including lighting and sound.
• Provide direction to video talent/participants.
• Collaborate with stakeholders of internal and external units, teammates, faculty and students as needed.
• Conduct post-production work, such as color and audio correction, aligning with the Illinois brand, motion graphics and sizing and distributing on various digital and social media channels.

Analyze video and channel effectiveness

• Build and maintain a video library and manage content including the university’s YouTube channel.
• Evaluate and track the effectiveness of video and use data to recommend future digital and video strategies.
• Utilize new and existing technologies to analyze and understand current video and digital media efforts and trends.
• Research and propose new avenues and mediums for video that meet institutional goals and reach target audiences.

Minimum Qualifications

• Bachelor’s degree in communications, journalism, radio/television broadcasting, web/digital media or a related field.
• One year of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production or web/digital media.
• Demonstrated experience in videography.

Preferred Qualifications

• One year of experience in short-form videography for social media channels.
• Broad, general knowledge of higher education

Knowledge, Skills and Abilities

• Strong skills with video equipment, tools and related software (e.g., Adobe Premiere Pro, After Effects, CapCut, TikTok Creator, etc.).
• Strong creativity and storytelling skills.
• Knowledge of social media platforms and the latest trends and best practices for multimedia applications.
• Ability to manage a variety of simultaneous projects and deadlines.
• Professionalism and ability to work independently and collaborate seamlessly with clients and team members.
• Understanding and implementation of video accessibility requirements.
• Strong organizational skills, personal initiative, discretion, discernment, communication skills and oral, written and interpersonal communication skills.
• Ability to work independently while producing accurate work on deadline and exercising discretion and selecting appropriate target audiences.

Appointment Information

This is a 100% full-time Civil Service 5006 - Public Information Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the closing date. Salary is commensurate with experience
For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.

Application Procedures & Deadline Information

Applications must be received by 6:00 pm (CST) on August 22, 2023. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload your cover letter, resume, and names/contact information for three references, and two professional video samples that demonstrate your ability to create compelling content. To be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. Please note Immigration sponsorship is not available for this position, and this position requires residency in the state of Illinois within 6 months of hire. For further information about this specific position, please contact Pam Steele pamw@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, COVID-19 vaccination requirement, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal, or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu.

Requisition ID: 1019443
Job Category: Administrative
Apply at: https://jobs.illinois.edu