STA01361PO23

Communications and Marketing

General Communications

Communications Manager

https://uscjobs.sc.edu/titles/132391

M1 - Managerial

Communications Director

Upstate

Spartanburg

USC Upstate College/Division Level

UPS University Communications

7

$59,581

$59,581

USC Upstate Spartanburg, SC

Full Time

37.5

Monday – Friday; 8:30am – 5pm; Some evenings and weekends as needed are required.

12 months

Communication Services

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

At the University of South Carolina, we strive to cultivate an inclusive environment that is open, welcoming, and supportive of individuals of all backgrounds. We recognize diversity in our workforce is essential to providing academic excellence and critical to our sustainability. The University is committed to eliminating barriers created by institutional discrimination through accountability and continuous process improvement. We celebrate the diverse voices, perspectives, and experiences of our employees.

Communications Director
University of South Carolina Upstate
STA01361PO23
Spartanburg, SC
The Communications Director supports the University Marketing and Communications team in all brand, web content, and marketing initiatives, to include news writing, developing original content for the web, uploading photography, updating existing content, developing and proofing copy for marketing materials, and collaborating with contributing writers to ensure consistency in both visual identity and messaging. Additionally, the Communications Director will provide support for audiences both internal and external to the University, building and maintaining positive relationships with media partners. Using written and verbal skills to create a wide range of product and material, this position will help build a positive reputation for the University, maximize opportunities for exposure and enhance the visibility of the University locally, regionally and nationally. This position will manage social media as a channel through which to share relevant news.
The Communications Director ensures that day-to-day activities are held efficiently and within slated timelines. This role is an integral part of the UMC team, responsible for coordination of tactics, production, and execution of compelling content and communications initiatives to build awareness of the brand and drive engagement.

A bachelor’s degree in journalism, communications, or marketing and five years of experience in copy-writing for both print and digital platforms Successful background check is required.

Knowledge of higher education learning environments a plus; Experience with HTML and coding a plus.

A strong understanding of best practices, the web user experience, digital strategy, SEO, and marketing projects in line with these areas. Impeccable written and verbal communication skills; Knowledge of writing for media and AP Style. Excellent time management and organizational skills, and attention to detail. Branding and communication skills, a keen sense of visual and verbal branding and the ability to communicate a brand’s story to a desired audience. Strong knowledge of content management systems, like WordPress. Basic coding and analytics skills. Microsoft Office skills and Suite capabilities. Ability to perform on deadline in a fast-paced environment. A team player, coupled with the ability to be resourceful and independent.

Writing and editing: Write press releases, newsletters and news stories for publication across platforms. Write and edit marketing and advertising copy, collaborate on design needs with the Creative Director and designers, interface with internal departments across campus, maintain organization and efficiency of all ongoing digital projects, and maintain content and production calendars.

Yes

45

Web content: Research and develop compelling written content and visual assets for the university website, and review and edit all contributed content.

Yes

35

Consultative duties: Advise communications partners on campus on best practices and help lead regular meetings with designated web “super users”.

Yes

10

Other duties as assigned.

Yes

5

Supervises FTE staff (and temporary and student employees, as needed).

Yes

5

No

Non-Essential

1

12/15/2023

11/08/2023

Yes

https://uscjobs.sc.edu/postings/157992

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.